Senior Manager, Marketing Analytics

Seattle, Wa & Brooklyn, United StatesHybrid

Responsibilities

Lead Analytics Strategy and Client Impact
Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
Own Advanced Analytics Execution
Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
Own Reporting, Insights, and Data Integrity
Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.
Ensure accuracy, consistency, and integrity across analytics outputs.
Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
Maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
Collaborate and Improve Analytics Operations
Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.
Support Team Growth (Future-State)
Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.

experience in analytics, reporting, or a related field, with hands-on
experience in performance or marketing analytics.
Proven ability to design and deliver measurement frameworks across multiple digital marketing channels. Strong hands-on
Experience with dashboarding and data visualization; Tableau experience strongly preferred.
Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.

responsibilities may be introduced upon conversion to full-time, based on business needs and team structure. WHAT YOU BRING 7+ years of

Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office. PERKS & BENEFITS
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
Paid parental leave & family support
Pet care perks & insurance
Exclusive employee discounts
Salary: $130,000-145,000 USD annually
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

At New Engen, we help brands grow—not just bigger, but smarter.
We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Some clients partner with us through long-term agency relationships.
Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact.
While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.
We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
Translate complex data into clear, actionable insights that drive media performance and business outcomes.
Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.