other
Posted Apr 21Senior Director, ECD Product Strategy & Lifecycle
at Natera
United StatesOn-site
Responsibilities
- Own the product vision, strategy, and roadmap for the Early Cancer Detection portfolio, aligned with corporate strategy and long-term growth objectives
- Lead annual and multi-year strategic planning for ECD products, including investment prioritization, sequencing, and resource allocation
- Identify, size, and segment new market opportunities using top-down and bottom-up analyses, incorporating clinical, commercial, and customer insights
- Define clear value propositions and differentiation strategies based on competitive intelligence, customer needs, and evolving standards of care
- Lead products across the full lifecycle, from concept and feasibility through development, launch, post-launch optimization, and eventual sunset
- Drive definition of product requirements, success metrics, and launch readiness in partnership with cross-functional teams
- Guide trade-off decisions across performance, features, timelines, and investment, particularly in technically complex genomic and algorithm-driven products
- Lead qualitative and quantitative customer research with clinicians, health systems, payers, partners, and internal stakeholders
- Monitor competitive landscape, emerging technologies, and regulatory or reimbursement changes impacting early cancer detection
- Build and oversee robust business cases, including revenue forecasts, unit economics, ROI, and NPV analyses for new and existing products
- Lead, and develop a team of Product Managers supporting innovation and lifecycle initiatives within Early Cancer Detection
- Establish and scale product management best practices, processes, and metrics
Requirements
- As a market leader in cfDNA-based diagnostics, we are expanding our Early Cancer Detection (ECD) portfolio to deliver transformative clinical impact at scale.
- Bachelor’s degree required; advanced degree (PhD, MD, or MBA) strongly preferred 10+ years of
- experience in product management, product strategy, consulting, or related roles within diagnostics, biotechnology, medical devices, or health technology Prior
- experience with early cancer detection products strongly preferred Demonstrated
- experience managing products across the full lifecycle, including successful product launches