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Posted 2 hours agoSocial Media Specialist, New Development
New York, United StatesOn-site
Responsibilities
- Present monthly and campaign content calendars to stakeholders, walk them through the concepts behind the work, and manage feedback, revisions, and approvals to deadline.
- Run recurring status calls and keep partners current on what is shooting, what is scheduled, what is live, and what is performing.
- Build and maintain a distinct content calendar for each active development, sequenced against launch dates, sales milestones, events, press moments, and campaign windows.
- Manage a high volume of concurrent deadlines across the portfolio without letting any project go dark.
- Own the pipeline from concept through approval through publication, including asset gathering, copy, scheduling, and delivery.
- Maintain content pipelines and project status inside established team systems so progress is visible to partners and to the marketing organization.
- Track what is working across luxury, lifestyle, hospitality, and design social, and bring formats back that raise the standard of the portfolio.
- Produce short-form video for Instagram Reels, TikTok, YouTube Shorts, with a strong grasp of platform-native pacing and format.
- Direct on-camera talent, including agents, sales directors, and developer partners, and pull usable story out of an interview.
- Prepare, schedule, QA, and publish content across project and SERHANT. channels, ensuring captions, tags, collaborators, metadata, formatting, and applicable disclosures are accurate.
- Monitor project channels for comments, inquiries, and engagement, routing sales inquiries to the right team quickly.
- Report on reach, engagement, growth, and content performance by project, and turn those results into calendar changes.
Requirements
- Use AI and automation tools to speed ideation, copy variation, asset organization, and reporting.
- experience in social media, content production, or content marketing, including at least one year in a client-facing or account-facing environment. Agency
- experience across lifestyle, hospitality, luxury, or design brands is strongly preferred. New development, real estate, or architecture marketing experience is a plus. Demonstrated
- experience managing multiple concurrent client content calendars at high volume, with a record of hitting deadlines across competing projects.
- Strong shooting, editing, interviewing, writing, and captioning skills, with the ability to move from idea to finished social asset quickly.
- Bachelor’s degree in Marketing, Communications, Journalism, Film, or a related field, or equivalent professional experience.
- Proficiency with editing, scheduling, analytics, and project management tools such as Adobe Creative Suite, CapCut, Canva, Vista Social, native platform analytics, ClickUp, or similar platforms.
- Comfort using AI and automation tools to improve workflows, process efficiency, content ideation, creative development, or reporting, with
- experience that goes beyond basic chatbot prompting.
- Highly organized under volume, with the ability to run several projects on different timelines without dropping a deadline.
- Data-informed, with the ability to read performance and change the plan accordingly.
- Systems-minded and quick to build templates, repeatable formats, and AI-enabled workflows that make the portfolio easier to scale.
Experience
- 2+ years of professional
Benefits
- Curious, adaptable, and biased toward action in a fast-moving content environment. Compensation
- Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.
- The national base pay range for this position within the United States is $65,000.00 USD. Your Location
- SERHANT. does not charge any application, processing, or training fee at any stage of the recruiting or hiring process.
- Visa Sponsorship Notice
- Thank you for your interest in working with us! At this time, we are not able to offer H-1B visa or any other work authorization sponsorship.
Contact
- All genuine job openings will be posted here on on our Careers page or Linkedin, and all communications from the SERHANT. recruiting team and/or hiring managers will be from an @serhant.com email address.
Additional details
- SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers.
- SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
- SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-impact content strategically designed to resonate with the largest real estate audience in the world. About the Role SERHANT.
- New Development runs multiple active projects at once.
- Each one carries its own new development partner, brand standards, approval chain, launch timeline, and content calendar.
- The Social Media Specialist, New Development owns social media for that portfolio end to end, from the calendar a developer signs off on to the post that goes live.
- Reporting to the Director of Integrated Marketing, this person is the day-to-day social lead for every active development in the portfolio.
- They work directly with developer partners and their marketing teams, with New Development sales teams on site, and with SERHANT.
- Studios, the Content Marketing Manager, and the Content Publishing & Distribution Lead inside the centralized marketing organization.
- The person in this seat presents calendars, runs status calls, manages approvals, and reports on results.