marketing
Posted Apr 16Senior Lifecycle Marketing Manager
at Gamma
San Francisco, United StatesOn-site
sql$150,000
Requirements
- This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents.
- Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback WHAT YOU'LL BRING - 5–8 years of marketing
- experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs - Customer.io expertise with
- experience building and managing complex lifecycle campaigns and deep knowledge of the platform - B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including
- experience managing campaigns for international, multi-market user bases - Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance - Excellent writing skills with the ability to craft compelling, on-brand copy that drives action -
Benefits
- Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills (Nice to have) COMPENSATION RANGE: The base salary for this full-time position, which spans multiple internal levels depending on qualifications, ranges between $150K - $195K plus
- benefits & equity. Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the
Additional details
- ABOUT THE ROLE You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators.
- As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion.
- You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs.