management
Posted Feb 13VP of Marketing
Remote
Responsibilities
- - Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
- - Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
Requirements
- Both TLDR Crypto https://tldr.tech/crypto writers both work at Coinbase, TLDR Dev https://tldr.tech/dev is written by engineers from DeepMind and Meta, TLDR AI https://tldr.tech/ai is written by researchers from Anthropic and Adobe.
- We are supported by advertisers who want to reach tech’s decision makers, including AWS, Google Cloud, Anthropic, Slack, Notion, and GitHub.
- you will: - Maintain or increase subscriber growth rate while holding or improving blended CAC - Increase top-of-funnel leads from strategic accounts - Deliver effective sales collateral and positioning that the sales team actually uses - Establish a cohesive, scalable brand identity across all newsletters Key metrics you'll own: - Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth - B2B Pipeline Velocity & SQL
- Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work - Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact - Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing -
- Experience managing and vetting agencies and freelancers - AI proficiency YOU’RE NOT A FIT IF YOU… - Default to delegating to agencies rather than building in-house muscle - Think brand campaigns are the answer at every stage of company growth - Haven't marketed to developers or technical audiences before - Prefer to manage from a distance rather than getting into the work alongside your team - Need a large team and established playbooks to be effective - Are more comfortable with awareness metrics than