Own the narratives the field uses in market: purpose-built for how buyers evaluate and buy, not a watered-down message doc
Co-create campaign approaches with Integrated Marketing and Campaigns: you own the messaging and narrative, they own channel strategy and execution
Identify gaps in field knowledge and confidence through data, call reviews, and rep conversations, and find ways to close them Sales plays and commercial growth
Own the messaging for each play; work with GTM Programs, Campaigns, and Enablement to develop the content and assets that bring it to life
Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly Solutions and persona messaging
Build solutions-level messaging that goes beyond individual products to articulate the broader value of Fin when capabilities work together
Own how we navigate multiple buyer personas - ensuring each has a narrative that speaks to their priorities without fragmenting the overall message
Create frameworks that give reps a sharper way into multi-stakeholder deals, flexing across personas without losing the platform story White space and competitive strategy •
Requirements
Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce.
Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence.
Work with GTM strategy and commercial teams to identify growth opportunities : cross-sell, upsell, new places to sell existing products : and co-define play strategy grounded in white space analysis and buyer insight
Work with Research and GTM teams to run a sustainable competitive intelligence program - tracking moves, updating positioning, and keeping the field current without creating noise
A systems thinker - you build frameworks others can use, not just one-off assets You understand AI and technical products
You understand and are keen to learn about the technical differentiation of AI across the stack - model, app and infrastructure layers
You have a POV on where the AI customer service market is going, not just where it is
You use AI tools fluently in your own work Attributes we’re looking for
You’ll always go the extra mile to do what it takes.
This is a highly competitive time, as AI makes it easy to start new companies and copy features, so we need people who want to lead, not follow.
You use your full brain power to keep up with AI’s pace, constantly exploring new tools and ideas to improve how we work.
You find meaning in work and put in the effort required to win, especially in a time when competitors are working just as hard.
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated
Experience
7+ years in product marketing, solutions marketing, or competitive intelligence at a B2B SaaS company
Benefits
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
The base salary range for candidates within the San Francisco Bay Area is $200,000 - $240,000.
Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future.
All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
benefits package to all regular employees. Policies
Additional details
Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.
Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support.
Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.
You'll own the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, and the competitive strategy that helps us take and defend ground.
What will I be doing? Field and campaign narratives
Partner with Sales Enablement to raise the bar on how the field sells our product and platform, from launch narrative through to role-specific assets and training
Continuously identify where we're winning and where there's untapped opportunity - build the positioning, narrative, and campaigns to shape those opportunities
Operationalise competitive strategy so the field can act on it: battle cards, competitive plays, and objection handling
Synthesise win/loss data, customer interviews, and market signals into strategic recommendations that feed back into product and ICP decisions What we're looking for You've done this before
You've owned competitive strategy end-to-end - not just battle cards, but how a company positions itself against a moving market