marketing
Posted 4 weeks agoSenior Product Marketing Manager, International
at Justworks
New York, United StatesHybrid
Responsibilities
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy. How You Will Do Your Work
Requirements
- At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
- We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio.
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
Benefits
- The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year. #LI-Hybrid #LI-SP1
- Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.