marketing
Posted 2 weeks agoPerformance Marketing Manager (Paid)
at Abacum
New York City, United StatesRemote
Requirements
- We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
- You test, read, and reallocate without waiting for permission on every move. - Nice to have: B2B, fintech, or office-of-the-CFO audience experience; curiosity about paid placement on AI-answer surfaces;
- experience standing up a brand-new paid channel.
Benefits
- We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
- You run the channel day to day: build, optimize, report, and decide where the next dollar goes.
- Strategy is fine; we're hiring for the hands. - You've managed $1M+ in annual paid spend and made it produce pipeline. - Strong analytics.
- Benefits - Competitive compensation including equity package - Competitive vacation policy - Medical Insurance - L&D budget - Access to Meditopia (wellbeing platform) - Language courses (English / Spanish) Our Values Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Additional details
- About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance.
- By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
- Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities.
- Headquartered in New York, we have offices in Toronto and Barcelona.
- Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! You own paid.
- The number, the spend, and the bets on where paid budget goes next.
- Paid is also where a lot of our channel experimentation will happen, so this isn't a maintain-the-account role.
- WHAT YOU'LL OWN - The paid pipeline number and the full paid budget.
- You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions. - Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization.
- You can walk through setting up a campaign from scratch because you do it.