other
Posted YesterdaySocial Media and Influencer Manager
at Pete & Gerry's Organics, LLC
Remote
Responsibilities
- Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerryâs and Nellieâs Free Range brand handles.
- Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement.
- Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment.
- Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts.
- Lead writing all social post captions and managing all social content postings, including planned and ad hoc posts.
- Coordinate, as needed with other Pete & Gerryâs corporate functional teams, especially Sales and Human Resources for periodic posts.
- Build and execute influencer campaign strategies that align with broader brand initiatives.
- Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerryâs and Nellieâs Free Range.
- Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content.
- Own the ongoing product gifting program, coordinating creator outreach, product shipments, and launch activations.
- Build and maintain a diverse network of influencers, ambassadors, and affiliates while identifying new partnership opportunities.
- Measure campaign performance and optimize programs using key metrics including engagement, reach, earned media value, traffic, and sales impact.
- Lead social media data analytics and insights, using quantitative and qualitative data analysis to assess campaign performance, audience sentiment, competitor activations, and content engagement to inform ongoing activation.
- Perform social listening to gather insights on brand perception, community feedback, and the competitive landscape.
- Manage and develop the Social Community Engagement Specialist, providing direction, prioritization, coaching, and performance feedback while ensuring day-to-day engagement aligns with brand standards and overall social strategy.
- Supervise organic social and boosting specific collaboration with our creative and media agency teams.
- Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution.
Requirements
- experience in social media marketing, influencer marketing, digital marketing, or brand marketing •
- Experience developing and executing multi-channel social media strategies
- Experience working with consumer brands (especially food, beverage, wellness, lifestyle) •
- Experience managing agency partners and freelancers
- Budget management experience Should Have Deep Experience With Meta Business Suite TikTok Instagram Pinterest Reddit YouTube
- UGC strategy experience
- AI content workflow familiarity •
- Experience managing brand ambassadors
- After accepting an offer, we will use E-Verify to confirm your eligibility to work in the United States by comparing information from your Form I-9 with records from the U.S.
- This is a beta feature to avoid spam applicants.
Experience
- We value collaboration, curiosity, and diverse viewpoints â because they make our flock stronger. 5â8+ years of
Benefits
- By creating and enacting our social media vision and strategy, your mission is to leverage social media not only to attract new shoppers but also to cultivate a base of loyal fans who actively seek out Pete & Gerryâs Family of Brands on shelf.
- Data-driven while remaining creatively minded Bonus
- Medical, dental, and vision insurance Paid vacation Paid sick time Paid volunteer time 9 paid holidays
- Disability and life insurance
- Maternity and paternity leave
- Tuition reimbursement
- Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs
- Equal Opportunity Statement Pete & Gerryâs Organics is an Equal Opportunity Employer.
- Department of Homeland Security and Social Security Administration. Salary Description
- $75,000â$85,000 annually, depending on experience
Additional details
- At Pete & Gerry's, we were first to do it better, and are still doing it best.
- For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact.
- By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy. Healthy Together
- At Pete & Gerryâs, we believe that when we care for each other, we all thrive.
- Across our farms, offices, and communities, we act as one flock â united by respect, collaboration, and a shared commitment to doing whatâs right.
- We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible.
- As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerryâs and Nellieâs Free Range deliver compelling content that breaks through the clutter, especially in the premium egg space.
- Engaging directly with shoppers, you will nurture a community of dedicated followers and advocates.
- Leading the conversation within our category, you'll also interact with like-minded brands and fans, educating and inspiring them to discover our products and reason for being.
- In collaboration with our Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and our brand and agency teams, you are the pivotal force bringing our social narrative to life.