marketing
Posted Sep 24, 2025Marketing Generalist
at SafetyKit
San Francisco, United StatesOn-site
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Requirements
- ABOUT SAFETYKIT SafetyKit’s mission is to become the world's risk, compliance, and Safety team.
- We’re a Series A startup backed by Ribbit Capital, First Round Capital, and Y Combinator, building the AI platform that helps the world’s largest marketplaces, payments providers, and content platforms grow revenue while protecting themselves and their users from bad actors and harmful experiences.
- Today, companies spend hundreds of billions of dollars on fragmented monitoring tools, custom ML models, data providers, case management systems, and outsourced review.
- SafetyKit simplifies and unifies this entire ecosystem into one powerful platform.
- THE ROLE As our first marketing hire, you will own the entire marketing function at SafetyKit.
- You may not be a master in all but you have a willingness to learn.
- You’ll partner closely with the CEO, GTM teammates, and engineering to define our marketing playbook and scale the foundation for future growth.
- - Brand Marketing: Craft and tell the SafetyKit story through customer case studies, thought leadership, and consistent activity on channels like LinkedIn.
- experience across multiple marketing functions (field, brand, product, and / or demand gen). - Proven ability to independently own projects end-to-end and deliver measurable outcomes. - Strong communication and storytelling skills with an eye for brand and design. -
- Experience at a startup or high-growth company where resources are limited and creativity is critical. - Willingness to work in-office 5 days a week in San Francisco. NICE TO HAVES -
- Experience in Trust & Safety, Risk, or Compliance industries. - Prior work marketing to mid-market and enterprise marketplaces, payments providers, content platforms.
Experience
- REQUIREMENTS - 4+ years of
Benefits
- We’ve raised $27M, are a 17-person team (majority engineering), and operate fully in person at our San Francisco office.
- ABOUT YOU - A self-starter who thrives in ambiguity and takes full ownership. - Comfortable being a “jack of all trades” across marketing disciplines. - Creative, scrappy, and resourceful with a bias toward action. - Equally skilled at strategy and execution — able to zoom out and craft a vision, while rolling up your sleeves to make it happen. - Excited to build something big from the ground up.
Additional details
- You’ll shape how the company tells its story, creates demand, and builds its brand in the market.
- This role requires a generalist mindset — someone equally comfortable designing conference schedules, creating compelling case studies, building product positioning, and driving lead generation campaigns.
- RESPONSIBILITIES - Field Marketing: Develop and execute our conference and event strategy, from selecting events to organizing presence and measuring ROI.
- - Product Marketing: Translate product features into clear customer value propositions, refine messaging, and enable sales with positioning and collateral through Account Based Marketing.
- - Demand Generation: Build and run campaigns across digital and offline channels to drive awareness, pipeline, nurture, and revenue growth.