marketing
Posted Apr 22Email Marketing Specialist II
at Vivid Seats
Chicago, United StatesOn-site
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Responsibilities
- Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives.
- Develop more efficient ways to setup complex message streams.
- Prioritize projects independently.
- Own individual campaign execution, driving measurable results that impact the team, powered by data-driven insights from both CRM and CDP.
- Collaborate seamlessly with marketing, product, and engineering teams to implement program enhancements and company initiatives, leveraging CRM and CDP to create a unified customer experience across channels.
Requirements
- As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and produce better outcomes for our customers .
- Gain an understanding of Braze functionality and liquid scripting for dynamic personalization.
- Have a solid understanding of our product categories, as well as the milestones that motivate customers in each category and through the customer lifecycle.
- Display your understanding of our customer lifecycle and products by contributing to promotional planning efforts .
- experience building multi-step email campaigns in enterprise CRM platforms.
- Expertise in email tools like HTML, Dreamweaver, and Email Service Providers (Salesforce Marketing Cloud, Responsys, Etc. Braze preferred .)
- Working knowledge of SQL, APIs, webhooks, and relational data is a plus.
- Solid understanding and
- Proven ability to conceptualize, build, and deploy personalized marketing emails.
- As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and product better outcomes for our customers .
Experience
- What You’ll Bring: 5+ years of