Email Marketing Specialist II

Responsibilities

• Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives.
• Develop more efficient ways to setup complex message streams.
• Prioritize projects independently.
• Own individual campaign execution, driving measurable results that impact the team, powered by data-driven insights from both CRM and CDP.
• Collaborate seamlessly with marketing, product, and engineering teams to implement program enhancements and company initiatives, leveraging CRM and CDP to create a unified customer experience across channels.

Requirements

• As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and produce better outcomes for our customers .
• Gain an understanding of Braze functionality and liquid scripting for dynamic personalization.
• Have a solid understanding of our product categories, as well as the milestones that motivate customers in each category and through the customer lifecycle.
• Display your understanding of our customer lifecycle and products by contributing to promotional planning efforts .
• experience building multi-step email campaigns in enterprise CRM platforms.
• Expertise in email tools like HTML, Dreamweaver, and Email Service Providers (Salesforce Marketing Cloud, Responsys, Etc. Braze preferred .)
• Working knowledge of SQL, APIs, webhooks, and relational data is a plus.
• Solid understanding and
• Proven ability to conceptualize, build, and deploy personalized marketing emails.
• As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and product better outcomes for our customers .

Experience

• What You’ll Bring: 5+ years of

Benefits