marketing
Posted 1 weeks agoGrowth Marketing Manager
at Substack
GlobalRemote
Responsibilities
- experience - Own budget pacing and efficiency reporting, and communicate performance clearly to leadership - Eventually hire and develop a small team as the function grows WHAT WE'RE LOOKING FOR - 5–8 years of
Requirements
- experience in performance marketing or paid user acquisition, with meaningful time spent at a consumer subscription app or subscription media product - Deep channel expertise across Meta and at least one other major channel (Google UAC, YouTube, TikTok);
- experience with podcast and influencer-driven acquisition is a plus - Hands-on
- experience with an MMP (AppsFlyer strongly preferred) including attribution setup, deferred deep linking, event schema design, and fraud prevention - Strong analytical foundation — you're comfortable in SQL, know your way around a data warehouse, and can build your own cohort analyses rather than waiting for a data team to do it for you -
- Experience building lookalike audience pipelines and thinking rigorously about seed quality, audience overlap, and creative-audience fit - Sharp instincts for creative — you don't need to design ads yourself, but you know what makes a good hook, can brief creative teams and creators effectively, and have a framework for testing and iterating on ad concepts - Fluency with LTV modeling and payback window thinking; you understand why CPI is the wrong primary metric and can articulate what the right one is in
Benefits
- COMPENSATION Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits.
- Our cash compensation range for this role is $170,000–$210,000.
Additional details
- ABOUT SUBSTACK Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform.
- Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions — offering them creative freedom, ownership, and a direct connection to their audiences. We're growing fast.
- Millions of readers now come to Substack directly, and our app is the primary destination for our most engaged users.
- We're building the subscription network of the internet, and we're looking for a sharp, execution-oriented growth leader to build paid acquisition from the ground up.
- THE ROLE This is Substack's first dedicated paid acquisition hire.
- You'll own the strategy and execution of paid media across all channels — with an immediate focus on driving net-new, app-first user acquisition at efficient cost.
- You'll report to the Head of Growth and operate as a key member of the growth team at a pivotal moment: we have strong organic momentum, a proven gifting and referral flywheel within the existing user base, and now we're ready to scale growth beyond it.
- You'll manage budget, own channel strategy, run creative testing, instrument measurement infrastructure, and work cross-functionally with product, data, and creator partnerships to make it all work.
- You'll define what paid acquisition looks like at Substack including the frameworks, the channels, the metrics, and eventually the team.
- WHAT YOU'LL DO - Own paid acquisition end-to-end: strategy, execution, optimization, and reporting across Meta, Google UAC, YouTube, TikTok, podcast, and emerging channels - Design and run rigorous experiments to find efficient CAC on net-new users — people who have never been on Substack before - Build and manage our MMP infrastructure including deferred deep linking, in-app event tracking, and ad platform integrations - Partner with creator partnerships to develop first-party ad creative featuring