marketing
Posted Apr 6Director, Growth Marketing & Acquisition
at Stepful
New York City, United StatesHybrid
Responsibilities
- What you’ll do: - Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships - Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance - Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms - Build and iterate on growth loops (referrals, -
Requirements
- About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.
- Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.
- Experience building and leading teams, with a focus on professional development and performance management - Strong analytical chops with the ability to translate complex data into actionable strategic insights - Exceptional creative instincts and
- experience leading creative strategy to drive conversion
Benefits
- We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most Our values: We credit much of our success to our exceptional team.
- You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals.
- Bonus points if: - You’ve worked in EdTech, healthcare, or another mission-driven D2C industry Interview Process: - Introductory call with Talent Acquisition team member - Interview with Hiring Manager - Take-Home Assignment - Virtual Panel Interview - On-Site Panel Interview
- Benefits and Compensation: - Meaningful Equity Stake - Subsidized Medical, Dental, and Vision insurance plan options - 401(k) - FSA, HSA and commuter
- benefits - Open vacation policy, including: - Guidance of 15 days PTO annually - Stepful closed the last week of December - 15 work-from-anywhere days - 10 public holidays observed for 2026 The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits.