management
Posted Jun 3Director of Marketing, Health Systems
Hybrid
Requirements
- Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows.
- As the owner of this critical audience segment, you will develop the go-to-market strategy to drive awareness, engagement, and pipeline within health systems and hospital organizations.
- experience marketing to health systems, has a strong understanding of the healthcare landscape, and is excited by the challenge of creating strategy in a greenfield environment.
- WHAT YOU’LL DO - Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth - Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers - Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies - Build and execute demand generation programs that accelerate adoption within health systems and
- Experience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leaders - Strong understanding of healthcare, healthcare technology, or revenue cycle management environments - Hands-on
- experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms - Proficiency with marketing analytics and reporting tools, including Google Analytics -
- Experience building and optimizing lead generation programs across inbound and outbound channels - Strong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-making - Exceptional cross-functional collaboration skills with
- experience partnering closely with Sales, SDRs, Product, and Executive Leadership teams EXTRA CREDIT
- EXPERIENCE - Familiarity with IDR (Independent Dispute Resolution) workflows, reimbursement processes, or healthcare claims operations - Exposure to modern, progressive technology practices, including process automation, AI-enabled workflows, and scalable operational systems WHY YOU’LL LOVE WORKING HERE We’re a collaborative, low-ego team on a mission to make healthcare reimbursement fairer for providers.
Benefits
- ABOUT PIVOTAL HEALTH Pivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape.
- Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care.
- Benefits Include: - Competitive compensation, including equity - Full health, dental, and vision coverage - Retirement savings plan through 401(k) - Flexible time off - Opportunities for company-wide connection and events Ready to Make an Impact? We’re building something meaningful; and we want you on the team.
- Bring your ideas, curiosity, and drive, and let’s transform healthcare reimbursement together.
- Equal Employment Opportunity Pivotal Health is an Equal Opportunity Employer.
Additional details
- While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools.
- We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.
- Our full-service IDR solution is just the starting point.
- We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.
- ABOUT THE ROLE As Pivotal’s Director of Marketing, Health Systems; you will have the opportunity to build and lead the Health Systems marketing strategy from the ground up at a pivotal stage of growth.
- You’ll define messaging, identify key industry events and associations, partner closely with Sales and SDR teams, and help shape how the company shows up in the market.
- This role offers significant ownership, visibility, and the opportunity to directly influence the company’s most important growth initiative.
- experience marketing to health systems and hospital decision makers -
- While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions.
- Remote and hybrid flexibility varies by role and team, and is outlined in each job description.