product
Posted Mar 25Head of Product Marketing
at Prolific
United StatesOn-site
Responsibilities
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
- Track record of shipping launches that moved business metrics, not just "got out the door"
Requirements
- Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development.
- In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role
- You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts.
- You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases.
- If you're energised by growing a PMM function in a world of complexity, this will be a good fit.
- Experience building PMM as a function – not just executing within an established playbook
- Proven ability to translate complex, technical products into positioning that lands with different buyer types
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys