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Posted 2 weeks agoSenior Product Scientist (Marketing Intelligence)
at Headspace
United StatesHybrid
Responsibilities
- Design and deliver the experimentation infrastructure required to measure the true causal impact of paid media spend on member acquisition, long-term retention, and sustainable LTV across all marketing channels.
- Author and maintain product specifications that translate complex measurement and experimentation
- Define and monitor the key metrics that connect platform-level measurement capabilities to business-level outcomes, including member acquisition quality, retention impact, and long-term LTV.
- Maintain and iterate on a structured learning system that synthesizes incrementality findings across channels and over time, enabling leadership to make confident, evidence-based investment decisions at scale.
Requirements
- We are seeking a Senior Product Scientist to own and maintain the marketing measurement foundation that powers Headspace's ability to make confident, evidence-based decisions about how we acquire and retain members at scale.
- As a Senior Product Scientist, you will partner closely with Performance and Lifecycle Marketing, Growth, Engineering, and Data Science to support the design and execution of the cross-channel experimentation infrastructure, identity resolution architecture, and measurement systems required to understand the true causal impact of our marketing spend.
- Details and owns the outcome of the roadmap for data architecture and identity resolution foundation required to support reliable, scalable measurement, ensuring consistent signal across channels and reducing measurement bias and contamination.
- experience in product management, data science, marketing technology, or a related field, with a proven track record of owning and delivering complex, analytically driven products or workstreams.
- Strong understanding of marketing measurement concepts including incrementality testing, media mix modeling, multi-touch attribution, and the technical infrastructure required to support cross-channel experimentation at scale. Demonstrated
- experience partnering with data science or engineering teams to define requirements, build data pipelines, and ship measurement systems in production environments.
- Solid grasp of identity resolution, event logging, and the data architecture considerations required to produce reliable, unbiased measurement across digital marketing channels.
- Strong communication and interpersonal skills, with the ability to influence and align stakeholders across marketing, growth, engineering, and legal functions. Preferred
- Familiarity with causal inference methods and their application to marketing measurement, including holdout group design, geo-based experiments, or synthetic control methods. Prior
- experience in digital health, consumer subscription, or direct-to-consumer sectors where member LTV and retention are primary business drivers. •
- Candidates must permanently reside in the US full-time.
- We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
Benefits
- Your recruiter will share more details. Pay & Benefits :
- The anticipated new hire base salary range for this full-time position is $122,400 - $170,000 + equity + benefits.
- For candidates based in San Francisco, New York City, or Seattle, a separate salary range of $156,400-190,000 applies, consistent with our location-based compensation philosophy.
- Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States.
- Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
- Your recruiter will provide more details on the specific salary range for your location during the hiring process.
- At Headspace, base salary is but one component of our Total Rewards package.
- We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more.
- Additional details about our Total Rewards package will be provided during the recruitment process. About Headspace
- We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.
- They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.
- The chance to shape what mental health care looks like next Competitive pay and
- How we feel about Diversity, Equity, Inclusion and Belonging:
- A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.
Contact
- For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice #LI-REMOTE
Additional details
- About the Senior Product Scientist role at Headspace:
- This role sits at the intersection of product strategy, data science, and growth marketing, with a mandate to move Headspace toward a rigorous, durable incrementality testing capability that connects media investment to long-term member value.
- At Headspace, product leaders are expected to model experimentation with purpose, share feedback with care, and bring a deep commitment to the member journey.
- This role requires both scientific rigor and strategic clarity to translate complex measurement challenges into product decisions that drive sustainable, high-quality member growth. What you will do:
- As a Senior Product Scientist, you will be responsible for a variety of tasks crucial to the success of the Headspace Growth and Marketing teams. Your day-to-day responsibilities will include: Craft product
- requirements & experimentation plans for marketing measurement, partnering with Performance and Lifecycle Marketing, Growth, and Data Science to build a durable, cross-channel incrementality testing capability that moves Headspace beyond last-click attribution.
- requirements into actionable technical deliverables for engineering and data science partners.
- Partner cross-functionally across Marketing, Growth, Engineering, and Data Science to ensure execution aligns with established measurement principles, experimentation standards, and frameworks for evaluating and acting on marketing investment decisions.
- requirements such as GDPR, CCPA, or ATT in the context of marketing measurement and experimentation.
- A passion for mental health, evidence-based decision making, and the mission of Headspace.