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Posted Mar 12Performance Media Manager
On-site
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Responsibilities
- Develop and implement conversion optimization strategies to meet or exceed campaign and/or advertiser goals.
- Manage campaign budgets effectively to maximize ROAS for advertisers
- Create detailed performance reports and provide actionable insights.
Requirements
- experience with affiliate marketing, and knowledge about the emerging creator affiliate space.
- You understand how to amplify influencer content to drive key performance metrics such as sales, installs, and downloads.
- experience inside Meta Business Manager (and equivalent platform admin tools)
- Switch between performance objectives such as CPA, ROI, ROAS, and CTR, with the ability to deeply understand campaigns and how to improve them.
- Ability to audit and diagnose tracking issues in partnership with analytics, engineering, or external partners
- Understanding of how tracking, attribution windows, and signal quality impact optimization and reporting What You Have: Experience: 3-5+ years of
- experience in digital marketing, campaign management, Ad Operations, customer acquisition, CRM/retention at an agency, publisher, SaaS company, or similar MarTech/AdTech business. Proven
- experience managing campaigns for key accounts and delivering strong performance metrics.
- Knowledge of scaling paid traffic while maintaining CPA targets.
- Background in financial services or eCommerce/retail is an advantage but not required. Industry Knowledge:
- Deep understanding of digital metrics such as CPA, CPL, CPM, ROAS, ROI, open rates, and bounce rates, and
- Familiarity with ad management platforms (e.g., Google Ad Manager, Campaign Manager 360, Adobe), third-party measurement providers (e.g., Adjust, Branch), and data visualization tools (e.g. Tableau). Skills:
- Expertise in Excel, including pivot tables, vlookups, and macros. •
- Experience using dashboards in Google Looker Studio is beneficial.
- Basic HTML & Javascript knowledge and
- experience of troubleshooting both client side and publisher tags.
- Google AdWords/Analytics Certification and
- experience with WordPress or SaaS platforms preferred. Hands-on