marketing
Posted 3 weeks agoManager I Field Marketing
West Salt Lake City, United StatesOn-site
Responsibilities
- Manage assinged location(s) to result in cost effective lead generation that drives sales, achieves the annual operating plan, maintains CPLI and COM% with established benchmarks and is consistent with company brand and culture including sourcing, screening, and interviewing candidates. POSITION
- Define and promote the adoption of tested and effective common methods and processes for lead qualification.
- Ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing.
- Assess the effectiveness of lead generation efforts, identify and provide coaching and feedback on proven best practices to local CORO marketing leadership for assigned location(s) Analyze trends and results of lead generation by assigned location(s); recommend overall corrective actions and opportunities to maximize assigned location(s) sales.
- Present information in a structured and quantified manner Manage, develop, coach and provide feedback to the position’s direct reporting staff.
- Identify and resolve directional conflict between Renewal by Andersen corporate departments and the field location(s) Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience.
- Manage, develop, coach and provide feedback to the position’s direct reporting staff Other duties as assigned by supervisor.
Requirements
- REQUIREMENTS Bachelor’s degree in business, MBA preferred, or an equivalent combination of education and experience.
- experience in an organization with direct-to-homeowner sales.
- Demonstrated understanding of event or door to door marketing, presentation and promotion as primary tools for lead generation and qualification.
- Demonstrated ability to work semi-autonomously and to influence marketing tactics of company-owned locations and independently owned affiliates.
- Ability to develop, coach and lead others.
- Ability to work with all levels and types of people and to appreciate diversity Excellent analytical and problem solving skills.