marketing
Posted 2 weeks agoEnterprise Marketing Lead, Japan
at openai
Tokyo, JapanOn-site
Responsibilities
- RESPONSIBILITIES - Develop and execute Japan enterprise marketing strategy aligned with GTM and revenue priorities - Plan and run field marketing programs, executive events, webinars, roundtables, ABM pilots, partner co-marketing, and demand generation campaigns - Create high-impact bilingual content, including customer stories, newsletters, executive narratives, sales enablement, and localized campaign assets - Partner with Sales to identify target accounts, industries, objections, and opportunities for
Requirements
- ABOUT OPENAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence
- experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial Japan market
- experience - Proven track record planning and executing marketing programs that support enterprise pipeline generation - Strong understanding of Japanese enterprise buying dynamics and the role of trust, regulation, consensus-building, and local proof - Excellent Japanese writing, editing, and content production skills; business-level English or stronger -
- Experience partnering closely with Sales, Product Marketing, Comms, Legal, Partnerships, and global teams - Strong project management skills and ability to manage multiple programs, agencies, vendors, and stakeholders simultaneously - Analytical mindset and ability to connect marketing activity to pipeline, account engagement, and business outcomes - High ownership, adaptability, and comfort operating in fast-moving, ambiguous environments PREFERRED QUALIFICATIONS -
- Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products - Familiarity with Salesforce, Marketo, and marketing analytics tools -
- Experience with partner-led GTM or ecosystem co-marketing in Japan - Exposure to regulated or trust-sensitive industries -
- Experience in high-growth technology companies or global-local matrix organizations WHY THIS ROLE MATTERS Japan is a strategically important enterprise market for OpenAI.
- The right marketer will help build the trust, proof, programs, and operating model required to turn market interest into durable enterprise adoption.
- This role will shape how OpenAI shows up to Japanese businesses at a pivotal moment for AI adoption.
- About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
Experience
- QUALIFICATIONS - 10-12+ years of
Additional details
- benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
- ABOUT THE ROLE We are seeking an experienced Enterprise Marketing Manager / Lead to build and drive OpenAI's enterprise marketing strategy in Japan.
- This person will be responsible for developing local programs that generate pipeline, deepen enterprise trust, and help Japanese businesses understand how OpenAI can create meaningful value.
- This role is ideal for a full-stack B2B marketer who understands Japan enterprise buying dynamics and can operate across strategy and execution.
- You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, and Global Marketing to translate global priorities into locally resonant programs.