Creative Strategist, KarmaLab

London, United KingdomOn-site

Responsibilities

Build creative strategies and campaign concepts that help EMEA based advertisers show up authentically on Reddit
Develop strategic narratives, presentation materials, and Reddit-native ideas that drive business impact

With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
Reddit’s KarmaLab is the creative engine behind the Global Sales Organisation, helping our customers show up on Reddit in ways that feel authentic to the platform while driving real business impact.
You’re a strategic thinker with strong creative instincts. You understand internet culture intuitively and Reddit specifically, not just how it looks, but how it behaves, speaks, and evolves.
You’re collaborative, curious, and solutions-minded, and you know how to bridge the gap between what brands want and what Reddit communities will actually engage with. Location:
You have an informed point of view and a solid understanding of online culture.
experience in either a; creative, strategy, media, or social role.
Strong understanding of how creative, media, and brand teams work together.
Proven ability to manage multiple briefs and priorities simultaneously. •
Experience developing strategic narratives, creative frameworks, and pitch materials.
Proficiency in Google Slides or Keynote; Adobe Creative Suite
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).

It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.
As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop compelling campaigns, creative strategies, and storytelling that connect brands with the vibrant communities of Reddit.
We’re looking for a Creative Strategist to support Reddit’s growing International business.
This person will help shape creative strategy for a variety of advertisers while partnering closely with Sales teams to develop Reddit-native ideas, pitch strategic recommendations, and help brands better understand how to show up authentically on the platform. More about you
You’re comfortable operating in fast-moving environments, bringing clarity to open-ended briefs and confidence to conversations with clients and internal partners.
You see strategy as a way to unlock better creative, not slow it down.
London, UK - in office minimum three days a week What you’ll do:
Partner closely with Sales and XFN teams on pitches, RFPs, presentations, workshops, and client storytelling
Act as a creative consultant and Reddit platform expert for Finance-focused clients and external partners
Educate internal sales teams and external partners on creative best practices and how brands can effectively leverage Reddit