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Posted 1 hour agoCopywriter - Nonprofit
at Cro Metrics
Remote
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Responsibilities
- Write donor-facing copy for nonprofit and mission-driven clients.
- Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions.
- Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
- Write conversion-focused copy for A/B tests.
- Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines.
- Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
- Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires.
- Collaborate closely with growth strategists. Your copy is the execution layer of their experimentation roadmap.
- Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
- Build, train, and manage brand-specific AI writing agents.
- Maintain and iterate on these agents as client voices evolve.
Requirements
- You'll also build and manage brand-specific AI writing agents that scale our copy output while preserving voice integrity.
- Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.
- You’ll be creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client.
- experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy. •
- Experience writing for nonprofit or mission-driven organizations, e.g. donation optimization, fundraising appeals, donor communications, and impact framing.
- Ability to write across multiple brand voices quickly and accurately. You can absorb a voice guide and produce on-brand copy on the first pass.
- AI is a hard requirement, not a preference.
- This role requires active, demonstrated use of AI tools in your daily workflow — and goes further.
- You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale.
- You'll be asked to show concrete AI-integrated workflows and agent-building
- experience during the interview process. Candidates who cannot demonstrate practical AI tool use and agent creation will not advance. Must Haves •
- Experience writing copy for nonprofit or mission-driven organizations (examples could include donation pages, fundraising appeals, or donor communications.) •
- Experience writing copy for CRO, experimentation, or growth marketing. •
- Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices. •
- Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
- Familiarity with A/B testing methodology. You understand control vs. variant, statistical significance, and how copy variables are isolated in tests. •
- Experience writing email/SMS copy. Demonstrated
- experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.
- You build and maintain AI writing agents that the team actually uses. Those agents produce on-brand first drafts that save hours, and you keep them calibrated as client voices evolve.
Experience
- What We're Looking For 2–4+ years of
Benefits
- Your nonprofit clients see it in the numbers: stronger donation conversion, better donor email/SMS engagement, or lower cost-per-acquisition through copy that balances mission-driven storytelling with conversion discipline. Compensation
- The hourly rate for this role ranges from $60–$80 , depending on qualifications, relevant experience, and the specific scope of work assigned.
- As an independent contractor, you will be responsible for your own tax withholdings, and this engagement does not include employee
- benefits (e.g., health insurance, paid time off, or retirement contributions).
Additional details
- Type: Contract, 1099 (long-term fractional, with potential for full-time conversion based on business need)
- As Cro Metrics continues to scale its integrated growth marketing services, the creative team is expanding to meet rising demand across paid media, CRO experimentation, website design, and lifecycle marketing, particularly among nonprofit and mission-driven clients.
- This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint.
- You'll write the words that go inside paid ads, landing pages, experiments, and email campaigns, with a primary focus on nonprofit and mission-driven organizations.
- This includes donor acquisition, fundraising campaigns, and impact-driven messaging, plus B2B and B2C client work as capacity allows.
- Every line you write has a hypothesis behind it and a test in front of it.
- You'll work closely with strategists, designers, and analysts to produce copy that moves metrics, not just reads well.
- Most contractors stay on contract long-term, as the relationship is designed to be sustainable at part-time hours and can flex with client contract cycles.
- Conversion to full-time employment happens selectively when there's a clear business need and mutual interest.
- Either way, we're looking for someone we can build with long-term. About Cro Metrics