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Posted 3 weeks agoTrade Activation Manager
at Goodyear
On-site
Responsibilities
- Propose and execute cross-channel consumer promotion programs taking into full consideration Goodyear’s different consumer segments, broad product portfolio, and diverse channels to establish complementary programs and drive synergies across offline retail channels
- Collaborate with multi-functional teams (Sales, Marketing, Pricing, Finance and other key stakeholders) in order to develop and align on an integrated consumer Activation /promotion plan and execute the integrated plan with excellence
- Manage spending to drive topline and bottomline results Education & Certifications BA, Business or Auto major would be preferred. What We're Looking For
Experience
- Above 7 years working experiences
- Minimum 4 years of sales or retail experience.
Benefits
- Goodyear is one of the world's largest tire companies.
Contact
- For more information about Goodyear and its products, go to www.goodyear.com/corporate Goodyear is an equal employment opportunity employer.
Additional details
- Achieve retail business objectives and consumer brand preference by supporting the different retail channels through development of a holistic trade Activation strategy and execution of the trade Activation plan for Goodyear
- Auto industry or FMCG background would be preferred. Knowledge, Skills & Abilities
- It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world.
- Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.