management
Posted 2 days agoHead of Brand Marketing
at Cohere
Toronto, CanadaRemote
Requirements
- We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents.
- We believe that our work is instrumental to the widespread adoption of AI.
- ABOUT THE ROLE Cohere is building frontier AI for the enterprise.
- You want to bring that sensibility into a fast-moving B2B AI company.
- What's non-negotiable is that you can operate inside that environment without losing your taste, and that you can translate a complex AI product into something a human being feels something about.
- But there are real signals we'll track: - Aided and unaided brand awareness in target segments (developers, AI/ML leaders, enterprise tech buyers) - Brand consideration and preference vs.
- You can hold the room on a creative decision and explain why something is or isn't working, in language that helps the room get smarter rather than nodding along. - Real fluency in contemporary culture (fashion, music, art, design, film, internet) and a track record of using that fluency to make commercial work resonate. -
- Experience leading and developing creative teams (strategists, writers, producers), partnering closely with design, editorial, and social counterparts, and managing external creative partners (agencies, studios, freelancers). - The ability to operate inside a fast-moving company.
- experience marketing technical products to technical buyers. - A network in the design, fashion, music, or publishing worlds we'd be lucky to inherit. - A point of view on how AI is changing creative work, and how brands should respond.
Experience
- WHAT YOU BRING - 15+ years in brand, creative, or marketing leadership roles, with at least 4–5 years running a brand or creative function at a senior level.
Benefits
- Your job is to set the vision and the brief; theirs is to bring it to life.
- BRAND CAMPAIGNS - Set the vision and strategy for Cohere's integrated brand campaigns: the kind people screenshot and send to each other, that build awareness, reframe the category, and earn the right to be remembered. - Own the brief.