Develop messaging frameworks that resonate with CIOs, IT leaders, and enterprise architects — highlighting the differentiation and value for our customers. 2.
Support analyst briefings, executive roundtables, and customer advisory sessions. 3.
Build and deliver compelling demos that illustrate the agent platform's value end-to-end. 5.
Track success via platform adoption, narrative penetration, and enablement effectiveness metrics. About You Basic
Requirements
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most.
About the Team The Workday Platform Product Marketing team drives the market strategy and go-to-market activity for Workday’s platform offerings including the Agent Platform, Workday Build, Workday Extend, and more – empowering the Workday ecosystem to confidently empower agentic action and build custom solutions for their organizations.
We work closely with Product, Engineering, Partner and GTM teams to bring new platform capabilities to market and accelerate adoption across the Workday ecosystem. About the Role
GTM Strategy & Launch Execution Lead cross-functional GTM programs for Agent Platform capabilities, partnering with Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising, and other tier 1 events.
experience in technical product marketing, with depth in platform, infrastructure, or enterprise AI products.
Demonstrated ability to take complex, layered technologies and distill them into clear, compelling, differentiated narratives – driving adoption. Other
In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.
Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below.
Workday pay ranges vary based on work location.
As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.
Primary Location: USA.CO.Boulder Primary Location Base Pay Range: $163,000 USD - $244,400 USD Additional US Location(s) Base Pay Range: $154,800 USD - $275,000 USD Additional Considerations: The application deadline for this role is the same as the posting end date stated as below: 08/01/2026 Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote.
Additional details
Not just in the products we build, but in how we show up for each other.
Our culture is rooted in integrity, empathy, and shared enthusiasm.
We’re in this together, tackling big challenges with bold ideas and genuine care.
We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive.
Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.
So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Role We're looking for a Senior Technical Product Marketing Manager to lead the narrative for Workday's Agent Platform — spanning agent governance, agent management, and agent interoperability.
This role will be responsible for crafting a clear, market-leading story that resonates with CIOs, IT leaders, and enterprise architects.
Strong executive presence and operational rigor are key.
Success in this role will be measured through impact across platform narrative clarity, market leadership perception, and field effectiveness.