Senior Demand Generation Manager - Account Based Marketing

Houston, United StatesHybrid

Responsibilities

Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
Collaborate with event marketing to support regional programs, executive events, and in-market activation
Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
Report any fraudulent messaging as phishing or spam.

Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world.
The ideal candidate brings a proven track record of building and executing ABM programs in a B2B SaaS environment, with a strong bias toward action, collaboration, and revenue impact.
experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics
Experience with field marketing or regional campaign execution preferred Hands-on
experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs
Bachelor’s degree in Marketing, Business, or a related field What You Can Expect from DTN