Align campaign messaging, offers, creative assets, and customer journeys across channels Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs.
experience Support adoption of operational best practices and scalable systems Explore and implement AI-assisted marketing tools and workflows where appropriate to improve execution quality and efficiency Strong hands-on
Campaign Performance & Optimization Lead campaign analysis and continuous improvement efforts across marketing programs and customer journeys.
Requirements
About Us HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth.
You understand how direct response campaigns, funnels, lifecycle marketing, automation, creative, AI-powered marketing, and customer journeys work together to drive measurable business growth, trial conversion, customer acquisition, retention, and revenue outcomes.
You know how to create accountability, provide strategic direction, prioritize effectively, and help team members grow while maintaining strong operational execution and marketing performance standards.
Earlier in your career, you were highly hands-on building funnels, automations, nurture campaigns, CRM workflows, direct response campaigns, AI-assisted marketing programs, and conversion-focused growth initiatives. That
experience working inside HighLevel and understand how to leverage the platform, automation tools, direct response marketing strategies, and AI-driven marketing capabilities to support integrated campaigns, customer acquisition, lifecycle engagement, operational efficiency, personalization, conversion optimization, and scalable growth.
You value accountability, experimentation, testing, optimization, continuous improvement, strong cross-functional communication, and modern AI-enabled marketing practices.
You know how to balance speed, execution quality, innovation, and team leadership while keeping stakeholders aligned around aggressive growth and conversion goals.
experience to help scale HighLevel’s trial growth and customer acquisition efforts.
Partner cross-functionally to ensure campaigns are delivered accurately and on time Improve customer journeys from lead generation through conversion and retention Ensure campaigns inside HighLevel are organized, scalable, and operationally effective Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability Identify opportunities where AI can improve marketing workflows, customer engagement, and
experience in HighLevel and a strong understanding of AI-enabled marketing operations are required for success in this role.
You will: Track campaign performance across engagement, conversion, retention, and funnel metrics Analyze customer behavior and performance data to identify optimization opportunities Support A/B testing and experimentation across messaging, offers, workflows, and customer experiences Partner with growth and creative teams to improve campaign effectiveness Use data, automation, and AI-driven insights to inform marketing decisions Contribute ideas that improve customer engagement, campaign performance, and
What You’ll Bring Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas 2+ years of people management
experience with responsibility for leading, coaching, or mentoring marketing team members Strong hands-on
experience working within the HighLevel ecosystem
Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel Strong understanding of AI tools and how AI can be leveraged within modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization
Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights Strong organizational, communication, stakeholder management, and project management skills Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments Preferred Experience
Experience working in agency, SaaS, coaching, or high-growth business environments Familiarity with direct response or performance marketing concepts
Experience supporting launches, webinars, promotions, or recurring campaign programs Exposure to marketing operations, attribution, or customer lifecycle strategy
Experience collaborating with creative and technical marketing teams Exposure to AI-enabled marketing tools, automation platforms, content generation tools, or AI-assisted customer engagement strategies
Additional details
We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries.
HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers.
As of mid-2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day.
Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment.
We are building more than software; we are building a global community rooted in creativity, collaboration, and impact.
We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact As of mid-2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month.
Behind those numbers are real people growing their companies, connecting with customers, and making their mark—and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts Who You Are You are an experienced Integrated Marketing Manager and Direct Response Marketing leader with strong strategic instincts, leadership capability, and deep operational expertise within the HighLevel ecosystem.