marketing
Posted YesterdayOnline Marketing
at MakeMyTrip
GlobalRemote
Responsibilities
- Develop and execute effective performance and remarketing strategies to increase visibility, drive traffic, and achieve conversion goals
- Perform A/B testing and other experiments to optimize ad copy, landing pages, and other elements to improve conversion rates
- Collaborate with the content and design teams to create compelling and relevant ad copies and landing pages that align with our marketing objectives.
- Build and manage experimentation frameworks to uncover new growth opportunities and drive incremental efficiency.
- Utilize tools such as Google Analytics and other third-party platforms to track performance, derive insights, and present findings through both ad-hoc and recurring reports.
Requirements
- MBA from a reputed institute with 1-2 years of
- experience in marketing, preferably within performance or growth-focused roles.
- Strong knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and performance tracking. •
- Experience of new Google Ads types/formats (e.g., performance max) is preferred •
- Experience working with analytics and attribution tools (e.g., Google Analytics, Appsflyer, MMPs).
- Proficiency in data-driven decision-making with the ability to interpret complex datasets.
- Analytical Thinking & Data Proficiency â Strong numerical aptitude with the ability to interpret data, perform quantitative analyses, and apply basic statistical concepts to drive informed decision-making.
- Customer Insights â Develop a strong understanding of customer behaviour, preferences, and pain points to create more targeted, relevant, and effective campaigns.
- Organization & Project Management â Strong organizational and project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
- Ownership & Collaboration â Ability to work independently with a high sense of ownership while also collaborating effectively in a fast-paced, deadline-driven environment.
- Communication Skills â Excellent written and verbal communication skills with the ability to clearly present ideas, strategies, and performance insights.
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