marketing
Posted May 26Online Marketing
at MakeMyTrip
GlobalRemote
Responsibilities
- Develop and execute effective performance and remarketing strategies to increase visibility, drive traffic, and achieve conversion goals
- Perform A/B testing and other experiments to optimize ad copy, landing pages, and other elements to improve conversion rates
- Collaborate with the content and design teams to create compelling and relevant ad copies and landing pages that align with our marketing objectives.
- Build and manage experimentation frameworks to uncover new growth opportunities and drive incremental efficiency.
- Utilize tools such as Google Analytics and other third-party platforms to track performance, derive insights, and present findings through both ad-hoc and recurring reports.
Requirements
- MBA from a reputed institute with 1-2 years of
- experience in marketing, preferably within performance or growth-focused roles.
- Strong knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and performance tracking. •
- Experience of new Google Ads types/formats (e.g., performance max) is preferred •
- Experience working with analytics and attribution tools (e.g., Google Analytics, Appsflyer, MMPs).
- Proficiency in data-driven decision-making with the ability to interpret complex datasets.
- Analytical Thinking & Data Proficiency â Strong numerical aptitude with the ability to interpret data, perform quantitative analyses, and apply basic statistical concepts to drive informed decision-making.
- Customer Insights â Develop a strong understanding of customer behaviour, preferences, and pain points to create more targeted, relevant, and effective campaigns.
- Organization & Project Management â Strong organizational and project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
- Ownership & Collaboration â Ability to work independently with a high sense of ownership while also collaborating effectively in a fast-paced, deadline-driven environment.
- Communication Skills â Excellent written and verbal communication skills with the ability to clearly present ideas, strategies, and performance insights.
- This is a beta feature to avoid spam applicants.
Additional details
- MakeMyTripâs Hotels business is one of the companyâs largest and fastest-growing verticals, offering a wide range of domestic and international accommodation options to millions of travellers.
- The business focuses on building strong supply depth, competitive pricing, and a high-quality booking experience, making it a critical driver of both customer satisfaction and overall organizational growth.
- Within this ecosystem, the Hotel's Performance Marketing function plays a pivotal role in shaping and executing the growth agenda.
- Working closely with Revenue and Category stakeholders, it drives incremental volumes that contribute meaningfully to both topline and bottom-line performance.
- With a strong consumer-first lens, the function deeply analyses traveller behaviour, identifies growth opportunities, and builds strategies for both new user acquisition and retention.
- It also collaborates extensively with Hotels Product and Technology to influence feature development, enhance channel efficiency, and unlock scalable, sustainable growth across all performance marketing channels. About The Role
- The role is accountable for driving scale, efficiency, and ROI across Hotels performance and remarketing channels â including Google Hotel Ads, GDN, Facebook, TripAdvisor, and Trivago.
- requirements into channel-level plans to deliver Room Nights, Shoppers, and New Users, while strengthening pricing signals, attribution accuracy, and data accessibility.
- The incumbent will own end-to-end reporting and drive actionable insights to improve campaign effectiveness and overall business impact.
- Leverage data and analytics to improve marketing efficiency and deliver targeted business outcomes.