marketing
Posted 1 weeks agoCRM Marketing Manager (12
at EasyPark
London, United KingdomOn-site
Responsibilities
- Shape your ideas and prioritise the initiatives you believe will have the greatest impact across app, email, and push channels.
- Build, ship and learn •
- Establish a slick test-and-learn operation so you can ship quickly and scale the winners. •
- Evolve the measurement framework to demonstrate the incremental impact of CRM activity on the business. •
- Establish clear attribution and incrementality methodologies, including hold-out testing and A/B experimentation.
- Represent CRM within the wider Marketing department and collaborate cross-functionally with Product, Engineering, and Data teams. •
- Manage your projects upwards clearly — showing progress, flagging blockers, and making the case for what you need to move fast. Own the tools •
Requirements
- With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies and are the UK’s fastest growing direct operator of car parks, strengthening our position as the go-to business for car park operations. Role Summary
- Proven track record of owning a CRM platform end-to-end (e.g. OneSignal, MoEngage, Klaviyo) — you have been the go-to person for how the tool works, what it can do, and how to get the most out of it. • Deep hands-on
- experience across email, push notifications, and in-app messaging — you know what good looks like in each channel and how they work together. •
- Strong grasp of segmentation, personalisation, and behavioural triggers — you build journeys grounded in customer data, not assumptions. •
Experience
- 3+ years of CRM or lifecycle marketing experience, ideally within a consumer tech, marketplace, or high-growth digital business. •
Benefits
- We are looking for a CRM leader to join Arrive on a 12-month fixed-term contract, covering maternity leave.
Additional details
- As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on.
- Luckily, we have something to help us make it happen.
- Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers.
- For the cities and communities we serve. For ourselves.
- As a global team, we are transforming urban mobility.
- YourParkingSpace by Arrive has a mission to change the way the world parks.
- We see a world where parking is seamlessly integrated into our journey through the use of smart technology.
- From stress-free parking to convenient EV charging, we provide drivers with a seamless
- experience that saves them money and opens up a world of parking spaces they never knew existed.
- For homeowners, businesses, and landlords we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability.