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Posted 1 weeks agoSenior Demand Generation Manager
at Abacum
New York City, United StatesRemote
Requirements
- We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
- Your job is to find the next unit of pipeline wherever it's hiding, and you'll be pointed at paid, SEO, AEO, partner-driven distribution, and channels nobody here has tried yet, depending on where the opportunity is.
- Most strong candidates will be T-shaped, with real depth in growth hacking, paid or content syndication, and the ability to operate across the rest.
- We're also open to less conventional backgrounds for this seat: a GTM engineer who builds growth systems, a former founder who did all of this out of necessity, and a technical marketer who automates rather than grinding manually.
- The premise of the role is that AI is changing how this work gets done and how buyers find software, and the standard FP&A demand playbook is going stale.
- Connected TV, B2B influencer and partner voices, communities, Reddit, content syndication, programmatic, AI-answer surfaces: figure out which ones produce a pipeline for us and which are noise. - The systems that make experiments cheap to run.
- You'll build with modern tooling (automation in n8n, enrichment in Clay, AI in the loop, scripting where it helps) so testing fast is the default, not a project. - Hands-on execution across whatever you're testing.
- You're not precious about ideas that aren't working. - You're genuinely curious about how AI is reshaping demand and search, and you'd rather build for that than defend the old playbook.
Benefits
- We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
- Bonus if you've used AI to do things that used to take a team. - You read data and make calls from it.
- Benefits - Competitive compensation including equity package - Competitive vacation policy - Medical Insurance - L&D budget - Access to Meditopia (wellbeing platform) - Language courses (English / Spanish) Our Values Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Additional details
- About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance.
- By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
- Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities.
- Headquartered in New York, we have offices in Toronto and Barcelona.
- Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! The Senior Demand Generation Manager is the team's experimentation engine.
- You spin things up fast, measure honestly, then scale what works and kill what doesn't.
- We're hiring for range and aggression more than a single specialty.
- If you build, test, and think from first principles, we want to talk.
- You're the person who treats that as an opening, not a threat.
- WHAT YOU'LL OWN - The experimentation roadmap: a steady pipeline of structured tests across channels, audiences, messaging, and landing pages, each with a hypothesis and a logged result. - New-channel discovery and proof.