Lead Creative Strategist

Hybrid

Responsibilities

Develop Performance-Driven Creative Strategy
Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display.
Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.
Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts.
Manage Creative Launch Pipelines
Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule.
Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.
Lead Creative Briefing and Project Management
Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack.
Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.
Ensure Quality and Brand Alignment
Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals.
Maintain strong quality control across all deliverables before launch.
Strengthen Cross-Functional Collaboration
Build processes and workflows that support collaboration between creative, media, and client teams.

experience of direct reports and junior team members.
A background in creating UGC to enhance engagement and reach is a plus.
Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
Ability to navigate and influence within a fast-paced start-up organization.
Fluency in Adobe Creative Suite or Figma is a plus.
Proficiency in Asana and Google Sheets experience is a plus. PERKS & BENEFITS

Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively. WHAT YOU BRING 5+ years of proven

Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
Paid parental leave & family support
Pet care perks & insurance
Exclusive employee discounts
Salary Range: $80,000 - $90,000 annually
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

At New Engen, we help brands grow, not just bigger, but smarter.
We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands.
As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.
We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive.
We work hard, stay humble, and build with purpose.
Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts.
Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.
Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.
Work closely with media counterparts to review campaign performance and identify opportunities to improve results.