content
Posted YesterdayCopywriter - Conversion & Growth
at Cro Metrics
Remote
Responsibilities
- Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks and conversions.
- Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
- Write conversion-focused copy for A/B tests.
- Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines.
- Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
- Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable.
- Collaborate closely with strategists on hypothesis development. Your copy is the execution layer of their experimentation roadmap.
- Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
- Build, train, and manage brand-specific AI writing agents.
- Maintain and iterate on these agents as client voices evolve.
Requirements
- You'll also build and manage brand-specific AI writing agents that scale our copy output while preserving voice integrity.
- Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.
- You’ll be creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client.
- experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy. •
- Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
- Ability to write across multiple brand voices quickly and accurately. You can absorb a voice guide and produce on-brand copy on the first pass.
- Experience writing for digital channels: web (landing pages, PDPs, funnels), paid media (social and search ads), and email/SMS.
- AI is a hard requirement, not a preference.
- This role requires active, demonstrated use of AI tools in your daily workflow — and goes further.
- You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale.
- You'll be asked to show concrete AI-integrated workflows and agent-building
- experience during the interview process. Candidates who cannot demonstrate practical AI tool use and agent creation will not advance. Must Haves •
- Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds. •
- Experience writing copy for CRO, experimentation, or growth marketing, not only just brand or content marketing. •
- Experience writing paid media and email copy with awareness of character limits, platform specs, and creative best practices. Demonstrated
- experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.
- You build and maintain AI writing agents that the team actually uses. Those agents produce on-brand first drafts that save hours, and you keep them calibrated as client voices evolve.
Experience
- What We're Looking For 2–4+ years of
Benefits
- You move fluidly between B2B and B2C clients without a drop in quality. Compensation
- The hourly rate for this role ranges from $60–$80 , depending on qualifications, relevant experience, and the specific scope of work assigned.
- As an independent contractor, you will be responsible for your own tax withholdings, and this engagement does not include employee
- benefits (e.g., health insurance, paid time off, or retirement contributions).
Additional details
- Type: Contract, 1099 (long-term fractional, with potential for full-time conversion based on business need)
- As Cro Metrics continues to scale its integrated growth marketing services, the creative team is expanding to meet rising demand across paid media, CRO experimentation, website design, and lifecycle marketing.
- This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint.
- You'll write the words that go inside paid ads, landing pages, experiments, and email campaigns, primarily for B2B and B2C clients.
- Every line you write has a hypothesis behind it and a test in front of it.
- You'll work closely with strategists, designers, and analysts to produce copy that moves metrics, not just reads well.
- Most contractors stay on contract, as the relationship is designed to be sustainable at part-time hours, and which flex with client contract cycles.
- Conversion to full-time employment happens selectively when there's a clear business need and mutual interest.
- Either way, we're looking for someone we can build with long-term. About Cro Metrics
- At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results.