marketing
Posted 4 days agoMarketing Events Manager
at Arcesium
New York, United StatesHybrid
Responsibilities
- Own the end-to-end execution of Arcesium’s annual events calendar, including industry conferences, sponsored trade shows, hosted client events, executive dinners, and proprietary roadshows.
- Manage all vendor relationships and contracts, including event organizers, booth fabricators, AV and production partners, swag and print suppliers, registration platforms, and venue and catering providers.
- Negotiate sponsorship packages, contract terms, and pricing to maximize value and ROI.
- Lead all pre-show logistics : booth design and build, shipping and freight, registration, lead capture configuration, staff scheduling and travel, collateral production, giveaways, and on-site signage.
- Ensure every booth, demo station, and branded touchpoint is fully aligned with Arcesium’s visual identity, product positioning, and segment messaging.
- Coordinate pre-show and post-show promotion in partnership with Demand Generation, Content, Communications, and the Inside Sales team, including target account outreach, email campaigns, social content, paid promotion, meeting booking workflows, and post-event lead routing and follow-up cadences.
- Manage on-site execution, including staff briefings, booth operations, executive meeting coordination, speaking slots, and real-time issue resolution.
- Own all post-show logistics : dismantle and freight return, lead processing into Salesforce and HubSpot, attendee data hygiene, sales handoff, and stakeholder debrief ing s .
- Build and manage the events budget across the full calendar year.
- Track all spend at the event and program level, forecast variance, and report performance against pipeline and revenue targets.
- Define and report on event KPIs: meetings booked, MQLs, influenced pipeline, sourced pipeline, cost per opportunity, and event-attributed revenue.
- Build and continuously improve scalable event workflows, templates, tracking systems, and operational processes, while staying current on emerging event technologies and digital engagement tools to drive efficiency, visibility, consistency, and scalability across Arcesium’s global events program.
Requirements
- experience with vendor management and negotiation, including sponsorship contracts, booth and production vendors, and venue and catering agreements.