marketing
Posted Apr 29Senior Field Marketing Manager
at Snowflake
Remote
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Responsibilities
- - Build and execute a comprehensive integrated marketing calendar spanning field events, executive programs, ABM campaigns, and digital demand generation - Serve as the primary marketing stakeholder for the Scandinavia sales leadership team, co-developing go-to-market plans and aligning marketing investment to revenue priorities - Maintain direct alignment with sales team in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy - Drive account-based
Requirements
- To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
- You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.
- This is a strategic, senior-level role at the heart of Snowflake's EMEA go-to-market.
- You will own the field marketing strategy for the Scandinavian countries, shaping how Snowflake shows up in market across an enterprise buyer landscape that is increasingly shaped by AI.
- experience in field marketing, regional marketing, or demand generation in enterprise B2B technology - Proven ability to define and own a regional marketing strategy, not just execute against one - Proven track record of negotiation skills with vendors and suppliers. - Track record of building trusted, peer-level relationships with sales leadership and influencing joint planning without direct authority - Deep
- experience running executive engagement programs and high-stakes fieldevents that deliver measurable pipeline outcomes -
- Experience running 300+ attendee events. - Strong command of account-based marketing strategy, from account selection through multi-channel activation and measurement - Proficiency in marketing automation, CRM, and analytics platforms as supporting tools;
- experience using AI workflows to drive scale and efficiency is strongly preferred - Fluency in English; fluency in Swedish; and another Nordic language is a significant plus. - The role requires 3 days onsite in our Snowflake Offices
- Experience shaping field marketing strategy across multiple EMEA sub-regions or markets simultaneously - Background in cloud data, analytics, or AI platform marketing in the Nordics enterprise landscape - Track record of mentoring or developing junior marketers in a distributed team environment -
- Experience with AI or GenAI tools (such as Cortex AI) to accelerate campaign creation, personalization, or audience intelligence - Familiarity with Snowflake's go-to-market motion or comparable enterprise data platform ecosystems Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
Benefits
- BONUS POINTS FOR THE FOLLOWING: -
- How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and
Contact
- benefits information: careers.snowflake.com http://careers.snowflake.com
Additional details
- At Snowflake, we are powering the era of the agentic enterprise.
- We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
- Beyond running your own programs, you will set the direction for how the region markets, mentor junior marketers, and bring a point of view on what the Nordics market needs that influence the broader EMEA strategy.
- YOU WILL: - Define and own the field marketing strategy for Scandinavia, setting the regional approach to pipeline generation, brand presence, and customer engagement - Own the full event life cycle for the region - Drive logistics, operations and execution of all planned events.
- Help shape event themes, close collaboration with local marketing team, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing etc.
- We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.