marketing
Posted Jan 14PMM, Content & Brand
at Campfire
San Francisco, United StatesOn-site
Requirements
- Reports to: Head of Marketing Location: San Francisco or New York (Onsite 5 days a week) Campfire is building the future of enterprise finance, a modern accounting platform with the power of NetSuite and the ease of QuickBooks.
- Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.
- Experience in B2B SaaS, fintech, or enterprise software - Background creating content for technical or complex products (ERP, accounting, finance tools) - Comfortable on video for product demos, tutorials, or educational content -
- Experience with content-led growth or product-led growth strategies - Familiarity with verticalized messaging for different industries or company sizes -
- Experience with Notion SUCCESS METRICS You'll be measured on: - Growing our content resource hub and maintaining a consistent publishing calendar of high-quality pieces that reinforce our core market perceptions - Publishing customer stories that demonstrate real results - Long term measurable reduction in average sales cycle length
Additional details
- Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation.
- You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work.
- We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.
- ABOUT THE ROLE Campfire is looking for a PMM to own and scale our content engine for product education.
- You'll be responsible for telling the story of our product in creative, engaging ways that educate buyers, shorten sales cycles, and reinforce our core market perceptions.
- This is a highly creative role for someone who thinks beyond traditional B2B content formats.
- WHAT YOU'LL DO Own our product content strategy and calendar: - Publish 4-5 high-quality pieces per month across multiple formats - Build a library of core assets that reduce average sales cycle length Create compelling content across diverse formats: - Product education and announcements that make complex functionality accessible and drive adoption - Customer stories and case studies that build social proof and demonstrate real results - Deep-dive how-to guides, webinars, video tutorials, and interactive
- From ideation to publishing - Data-informed with instincts for what will resonate with finance and accounting audiences Nice-to-haves: -