marketing
Posted 3 weeks agoMarketing Operations Analyst
United StatesRemote
Responsibilities
- Build, maintain, and optimize Hubspot workflows automations, reports and dashboards for marketing performance
- Define KPIs, metric hierarchies, and standardized reporting structures to ensure consistent forecasting and performance evaluation across channels and initiatives
- Own marketing reporting for QBRs, board meetings, and monthly executive updates
- Establish monthly and quarterly performance cadences supported by standardized templates and clear, insight-driven narratives
- Investigate trends, provide context, and deliver clear narratives and recommendations.
- Automate recurring reports to eliminate manual workflows and free capacity for strategic analysis
- Optimize use of Hubspot marketing automation platform and channel integrations helping to ensure all capabilities are being leveraged fully
- Own marketing data quality across all marketing-owned data sources
- Execute on contact and account enrichment initiatives leveraging 3rd party partners to ensure every CRM account contains a complete set of validated buyer contacts
- Implement and troubleshoot data integrations between third-party tools and HubSpot or other marketing systems
Requirements
- Partner with SalesOps to create full-funnel Salesforce reports & dashboards ensuring accurate attribution
- Leverage AI tools (including Glean and AI agents/automations) to enhance data analysis, accelerate insights, and explore forecasting capabilities
- Partner with marketing leadership and/or Sales Ops to scope how marketing initiatives will be operationalized and measured across Hubspot and Salesforce
- Education: High school degree or equivalent Years of
- experience in marketing analytics, marketing operations, or a related role within B2B SaaS
- Strong proficiency in CRM reporting and dashboard creation (Salesforce or equivalent)
- Proficiency with marketing automation platform data and workflows (HubSpot, Marketo, Eloqua, or equivalent) •
- Experience with attribution modeling and marketing mix analysis
- Strong process orientation with the ability to create structure, documentation, and repeatability