marketing
Posted 3 weeks agoBrand Design Lead
at fireworks
On-site
Requirements
- ABOUT US: At Fireworks, we’re building the future of generative AI infrastructure.
- We’ve been independently benchmarked as the leader in LLM inference speed and are driving cutting-edge innovation through projects like our own function calling and multimodal models.
- We’re an ambitious, collaborative team of builders, founded by veterans of Meta PyTorch and Google Vertex AI.
- In the last few months alone we launched Fireworks Training, partnered with Microsoft Azure Foundry, and published research straight from our production systems.
- (blog https://fireworks.ai/blog/frontier-rl-is-cheaper-than-you-think) - Open source agents with frontier advisors: matching frontier performance through training and harness engineering.
- (blog https://fireworks.ai/blog/open-source-agents-frontier-advisors) - The fine-tuning bottleneck is not the algorithm: integration friction and iteration speed are what actually stall teams; we documented the patterns across dozens of customer engagements.
- (blog) https://fireworks.ai/blog/fine-tuning-bottlenecks THE ROLE The brand story at Fireworks is still being written, and this is the role that owns it.
- AI, developer tools, or enterprise infrastructure.
- Experience working with or alongside external agency partners, with a track record of getting the most out of that relationship - Someone who takes ownership seriously: you drive things to completion, raise the quality bar, and build the structures that let others do the same - Figma as second nature.
- You need to be comfortable with ambiguity and good at making progress while things are still being figured out. WHY FIREWORKS AI?
- - Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
- - Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
- - Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
- Fireworks AI is an equal-opportunity employer.
Benefits
- Bonus if you have enough web sensibility to work closely with engineers (light HTML/CSS, Webflow, or similar) - Proven ability to operate in ambiguity.
Additional details
- Our platform delivers the highest-quality models with the fastest and most scalable inference in the industry.
- A few examples of what that looks like in practice: - Frontier RL is cheaper than the mega-cluster narrative suggests: we ran cross-region rollouts using 98% sparse weight deltas and published what we learned.
- You’ll report to the Head of Brand and Web, taking end-to-end responsibility for how Fireworks shows up visually: from collaborating on a full brand refresh with an external agency, to defining the system that carries it forward, to building the team that scales it.
- WHAT YOU'LL DO - Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on - Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together - Build and maintain a design system that is well documented, practical, and actually used across the company - Build self-serve design
- experience building brands for technically complex products.
- You know what it takes to make something deeply technical feel compelling and clear - Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products -
- You don’t need a finished brief to start making good decisions - Has opinions. Backs them up.
- A NOTE ON THE AGENCY REDESIGN We’re working with an external agency on a full brand overhaul.
- This role isn’t responsible for owning or directing that engagement, but you’ll be a key collaborator inside it, with high exposure, real creative input, and the opportunity to shape what we take forward.
- We celebrate diversity and are committed to creating an inclusive environment for all innovators.