marketing
Posted May 22Sr Field Marketing Manager
at fireworks
On-site
Responsibilities
- - Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
- - Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how we invest in field events to drive incremental business impact.
Requirements
- ABOUT US: At Fireworks, we’re building the future of generative AI infrastructure.
- We’ve been independently benchmarked as the leader in LLM inference speed and are driving cutting-edge innovation through projects like our own function calling and multimodal models.
- We’re an ambitious, collaborative team of builders, founded by veterans of Meta PyTorch and Google Vertex AI.
- In the last few months alone we launched Fireworks Training, partnered with Microsoft Azure Foundry, and published research straight from our production systems.
- (blog https://fireworks.ai/blog/frontier-rl-is-cheaper-than-you-think) - Open source agents with frontier advisors: matching frontier performance through training and harness engineering.
- (blog https://fireworks.ai/blog/open-source-agents-frontier-advisors) - The fine-tuning bottleneck is not the algorithm: integration friction and iteration speed are what actually stall teams; we documented the patterns across dozens of customer engagements.
- (blog) https://fireworks.ai/blog/fine-tuning-bottlenecks
- ABOUT THE ROLE: This is a senior, high-impact role on Fireworks AI's Marketing team, central to our pipeline strategy and go-to-market motion.
- If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Fireworks AI's brand
- experience on the West Coast or East Coast.
- RESPONSIBILITIES: - Develop Fireworks AI's east coast field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
- experience in B2B SaaS or B2B tech. - A passion for all things field and experiential marketing.
- Experience partnering with sales leadership and AEs to develop territory-level event strategies and account-based marketing motions.
- - Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types - Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders.
- - Strong written and verbal communication skills, including the ability to create clear event documentation and present post-event insights to leadership.
- - Proficiency in CRM and marketing automation software; Salesforce is required. NICE TO HAVES: -
- Experience at a startup or hyper-growth company is preferred; especially within the Bay Area -
- Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees). - Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams. - Marketo experience. WHY FIREWORKS AI?
- - Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
- - Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
- - Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
- Fireworks AI is an equal-opportunity employer.
Experience
- SKILLS YOU'LL NEED TO BRING: - 7+ years of field marketing or event marketing
Additional details
- Our platform delivers the highest-quality models with the fastest and most scalable inference in the industry.
- A few examples of what that looks like in practice: - Frontier RL is cheaper than the mega-cluster narrative suggests: we ran cross-region rollouts using 98% sparse weight deltas and published what we learned.
- As a Senior Field Marketing Manager, you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team.
- You're not just running events — you're building a repeatable engine for pipeline and brand.
- You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships.
- You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute. KEY
- - Conceptualize and produce end to end planning, execution, of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
- - Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
- - Mentor and provide guidance to junior field marketing team members as the function grows.
- You understand the purpose and place for every event type, from executive dinners to trade shows, and take pride in the details that elevate a good event to a great one. - A strong strategic instinct paired with operational excellence: you can zoom out to define a program roadmap and zoom in to manage the logistics that make the difference. -