marketing
Posted 3 weeks agoDirector, Brand Voice & Story
at Snowflake
Hybrid
Responsibilities
- CAMPAIGN AND ASSET CREATION: WORK WITH THE INTERNAL TEAM AND AGENCY PARTNERS TO BUILD BRAND CAMPAIGNS AND VIDEO ASSETS THAT ENGAGE AND EDUCATE CUSTOMERS AND PROSPECTS ON THE
- ASSESS PERFORMANCE METRICS AND APPLY INSIGHTS TO STRATEGY AND PLANNING TO CONSTANTLY IMPROVE ENGAGEMENT. - Creative Mentorship and Growth: Manage, mentor, and elevate junior creatives by fostering their professional development.
Requirements
- To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
- You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.
- Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
- Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
- Wherever data or users live, Snowflake delivers a single and seamless
- experience across multiple public clouds.
- Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration.
- Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com http://snowflake.com WHO YOU ARE We’re growing fast and looking for a Principal Creative—a world-class conceptual thinker capable of generating big, moment-making ideas.
- - Demonstrated mastery of script writing, copywriting, and leading cross-functional brand efforts.
- - Proven ability to write and produce creative, high-accuracy content in a fast-paced, startup, agency, or hyper-growth environment.
- - Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines.
- - Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground.
- PREFERRED SKILLS AND EDUCATION - Education: Bachelor’s degree in Marketing Communications, Creative Writing, Film Production, Graphic Design, or a similar discipline. - Software Proficiency: Highly proficient in Google Workspace apps (Slides, Docs, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint). - Creative Tools: Familiarity with Adobe Creative Cloud and Figma.
- Experience with Wrike and Canva is a major plus. - AI Adoption and Evangelism: Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale.
- Snowflake employees must abide by the company’s data security plan as an essential part of their duties.
- Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
Experience
- WHAT YOU’LL BRING - 15+ years of marketing experience, with a proven history in tech and advertising, seamlessly blending agency-side creative execution with corporate-side strategic leadership.
Benefits
- How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and
Contact
- PARTNER WITH BRAND CONTENT, WEB MARKETING, AND BRAND DESIGN TEAMS TO OPTIMIZE VIDEO AND MOTION ASSETS ON SNOWFLAKE.COM http://snowflake.com. 1.
- benefits information: careers.snowflake.com http://careers.snowflake.com
Additional details
- At Snowflake, we are powering the era of the agentic enterprise.
- We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
- THIS POSITION REQUIRES A HYBRID WORK SCHEDULE WITH REGULAR IN-PERSON ATTENDANCE AT OUR MENLO PARK OFFICE.
- WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise.
- In this role, you will drive the overarching creative strategy, copy development, scripts, and voice for the Snowflake brand.
- You will work alongside our talented brand content writers who establish our deep-dive storytelling foundation and our design team who own the visual expression to elevate our collective output with high-concept creative direction.
- You are plugged into the macro tech landscape and industry trends, constantly hunting for opportunities to insert Snowflake into real-time tech conversations, timely news cycles, and cultural moments that expand our brand’s reach.
- You like words, but more importantly, you love the big ideas behind them—the concepts that power scripts, defining headlines, and creative briefs.
- As a visionary writer and a maker at your core, you use words as a strategic tool to solve complex business problems and convey bold ideas with absolute certainty and purpose.
- This role reports to the VP of Brand Marketing and is part of the larger Brand Marketing function that includes Brand Design, Brand Content, Brand Video, Brand Management, Customer Marketing, and Web Marketing.