other
Posted 2 weeks agoCRM Systems & Lifecycle Manager
at Headspace
United StatesHybrid
Responsibilities
- Own the data foundation that powers lifecycle marketing — evaluate what member attributes, events, and entitlements exist in Braze today, identify gaps between what's available and what campaigns require, and spec
- Maintain and evolve Braze data integrity — audit segments, validate attribute and event data against expected behavior, and flag discrepancies before they affect campaign execution
- Build and maintain documentation of the CRM data architecture — including how member data flows from source systems into Braze, what's reliable, and where known gaps or risks exist
- Proactively identify structural limitations in the current stack that constrain lifecycle performance and build a case for resolving them — with prioritization rationale, not just a problem statement
- Support the Lifecycle and Marketing Ops teams in driving strategy and execution for core lifecycle marketing initiatives, including the monthly newsletter and always-on engagement programs — owning the technical build and execution within Braze across email, push, in-app, and SMS channels
- Design, execute, and analyze A/B and multivariate experiments in Braze — delivering clear reporting and actionable readouts to internal stakeholders
- Support B2B client launches and migrations in partnership with the Marketing Ops team, ensuring seamless execution for B2B audiences
- Independently identify and solve analytical and technical challenges across the CRM ecosystem — proactively expanding lifecycle and Braze capabilities without relying on Engineering, Product, or Analytics teams to drive the work.
- Monitor campaign performance across channels — tracking and reporting key metrics including open rates, click-through rates, conversion rates, and downstream engagement
Requirements
- The ideal candidate brings hands-on, technical fluency with AI tools — using them to accelerate Braze logic development, automate reporting workflows, and surface insights faster.
- We are actively building in this space and are looking for someone excited to help shape how we incorporate AI into lifecycle and marketing operations. What you will do:
- experience in marketing operations or CRM, with a track record of owning technical execution independently — building lifecycle systems, driving campaign performance, and expanding capabilities — not just supporting them.
- experience working in event-based data models, the ability to read and write data specs, and comfort assessing what exists in the stack versus what needs to be built; SQL or Databricks exposure a plus
- Deep expertise in Braze — including campaign and Canvas builds, segmentation, Liquid Logic, and performance reporting
- Strong understanding of multi-channel best practices, deliverability, and data protection laws •
- Data-driven, with the ability to report clearly and accurately on campaign performance Hands-on
- experience using AI tools to accelerate technical work — such as drafting Liquid Logic, building reporting frameworks, or automating documentation — and the judgment to QA and refine outputs Preferred
- Braze certification strongly preferred •
- Experience with Liquid Logic highly preferred •
- Experience with Amplitude or Tableau a plus
- Intermediate knowledge of HTML and CSS as it relates to email Location:
- We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
Experience
- What you will bring : 5+ years of
Benefits
- Your recruiter will share more details about our hybrid model. Pay & Benefits :
- The anticipated new hire base salary range for this full-time position is $79,000-$110,000 + equity + benefits.
- Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States.
- Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
- Your recruiter will provide more details on the specific salary range for your location during the hiring process.
- At Headspace, base salary is but one component of our Total Rewards package.
- We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more.
- Additional details about our Total Rewards package will be provided during the recruitment process. About Headspace
- We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.
- They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.
- The chance to shape what mental health care looks like next Competitive pay and
- How we feel about Diversity, Equity, Inclusion and Belonging:
- A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.
Contact
- For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice #LI-REMOTE
Additional details
- About the CRM Systems & Lifecycle Manager role at Headspace
- The CRM Systems & Lifecycle Manager sits at the intersection of marketing data architecture and lifecycle execution — and that combination is what makes this role unique.
- This role owns how data flows into and through our marketing systems, and partners with the Marketing Operations and Lifecycle teams to translate that foundation into campaigns that drive impact for our most important health plan and employer clients. Core
- responsibilities span data architecture and system design, audience segmentation logic, campaign execution, experiment design, and performance reporting.
- This is not a role that steps into a fully defined playbook.
- You'll help architect and evolve the systems and processes that power lifecycle marketing as the team grows — requiring comfort navigating ambiguity, strong ownership, and a bias toward action.
- requirements clearly enough to drive Engineering and Data team prioritization
- Partner with Engineering and Data as a technical peer — coming to those conversations with a documented point of view on schema design, data availability, and downstream CRM impact, not just a list of requests
- Evaluate new data capabilities and Braze features with a systems lens — understanding not just what a feature does, but what data it requires, what it exposes, and whether the infrastructure supports it
- Experience designing and interpreting experiments — able to set up clean A/B and multivariate tests, evaluate results objectively, and translate findings into clear recommendations