Measure and incorporate learnings in future campaigns Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.
Develop rigor around managing P&L performance to improve decision making and identifying profitable opportunities Ongoing assessment and measurement of product, channel and targeting strategies Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio Measure total and category spend to determine financial impact on rewards and loyalty costs and targeting
Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer
Requirements
experience to grow acquisition and increase customer retention Conduct analysis of product, value prop and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes Partner closely with broader marketing organization, Finance and GM to execute integrated marketing campaigns leveraging personalization and segmentation.
experience to include: 5+ years using statistical analysis tools – SAS, SQL are required; Python is desirable. 5+ years leading large-scale analytics projects 3+ years of client facing experience, including influencing business decisions with stakeholders and business leaders (internal and client) 3+ years of leadership/managerial
experience including direct management Ability and flexibility to travel for business as required Desired Characteristics: Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred.
Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus.
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred 3+ years of leadership/managerial
experience within the financial services or credit card payments 3+ years of project management skills and
experience Demonstrated ability to manage remotely located teams in India and the US Credit card marketing/analytics experience Proven hands-on
experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.
Advanced development of dashboards and data visualization tools such as Tableau or Birst Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred Digital marketing analytics experience
Experience using open source software tools in a CRM setting Demonstrated success leading a team with proven track record of delivering results Ability to develop executable strategies, articulate a clear vision, and deliver results Strong marketing, creative and analytical skills Ability to influence senior corporate decision makers Excellent communication skills both written and verbal Ability to innovate and find creative solutions to meeting business goals Proven ability to work independently yet as
At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.
You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. *Field Sales and some Commercial team roles may have varied location
Requirements: You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process You must be able to satisfy the
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.
Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
Legal authorization to work in the U.S. is required.
Experience
experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry A minimum of 7+ years of functional work
Benefits
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
requirements of Section 19 of the Federal Deposit Insurance Act.
Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Additional details
Role Summary/Purpose: The VP, Verizon Analytics Leader role is an hands on leader who will provide strategic insights and a decision management framework to drive profitable growth for the Verizon portfolio.
This role will partner cross functionally to deliver actionable insights around P&L performance, channel strategy, customer behavior, value prop measurement, segmentation, forecasting, lifecycle design and measurement, and portfolio diagnostics.
The individual will provide thought leadership to accelerate new accounts and profitable purchase volume growth. Essential
Provide strategic thought leadership and influence the internal SYF client team and Verizon client team to implement profitable marketing and offer strategies rooted in analytics Develop business case presentations and action plans to drive business strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF cross-functional team Own the analytics agenda and provide Innovative leadership to evolve the
Our Way of Working : We’re proud to offer you flexibility.
requirements based upon partner obligations or preferences. Eligibility
Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment: When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued.