Head of Retailer Product Marketing

San Francisco, United StatesHybrid

Responsibilities

Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work

At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe.
Qualifications Must haves: •
Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution
AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team Nice to haves:
Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.

Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them.
Background in STEM, management consulting, finance, or another quantitative field Salary Range
San Francisco: The pay range for this role is $ 208,000 - $ 286,000 per year.
This role will also be eligible for equity and benefits.