marketing
Posted May 14Senior Product Marketing Manager
at Latenthealth
New York City, United StatesRemote
Responsibilities
- Own how every release reaches the market.
- Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product).
- Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat.
- Define narrative, packaging, and positioning per release. 2.
- Own positioning and the category move.
- Maintain the messaging framework and the proof points that ladder up to it.. 3.
- Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks.
- Run regular pitch reviews and field syncs so messaging stays alive on calls. 4. 4.
- Drive roadmap and customer launch education.
- Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms.
- Lead analyst and trade-press positioning.
- Manage the PR agency on tier-1 trade and business press placements.
- Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult.
- Own the narrative arc at major events.
Requirements
- We're an AI company changing healthcare from the inside.
- Our marketing team is AI-native to the core.
- Every operator gets the latest models on day one, and we run advanced AI workflows that let a small team ship at a scale and pace traditional companies can't match.
- We're rewriting the playbook, not bolting AI onto a 2018 one.
- You'll own positioning, packaging, launch, and partner go-to-market.
- HOW WE WORK We're a small marketing team that uses AI to punch way above its weight.
- Speed and impact over team size. - We use AI to accelerate every function, not as a side experiment. - We work shoulder to shoulder with growth, brand and creative, sales, product, partnerships, and partner experience. - We move fast, scale with AI, and run a lot of experiments. - This role is for someone excited to rethink how product marketing is done, not run a launch checklist.