Senior Product Marketing Manager

New York City, United StatesRemote

Responsibilities

Own how every release reaches the market.
Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product).
Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat.
Define narrative, packaging, and positioning per release. 2.
Own positioning and the category move.
Maintain the messaging framework and the proof points that ladder up to it.. 3.
Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks.
Run regular pitch reviews and field syncs so messaging stays alive on calls. 4. 4.
Drive roadmap and customer launch education.
Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms.
Lead analyst and trade-press positioning.
Manage the PR agency on tier-1 trade and business press placements.
Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult.
Own the narrative arc at major events.

We're an AI company changing healthcare from the inside.
Our marketing team is AI-native to the core.
Every operator gets the latest models on day one, and we run advanced AI workflows that let a small team ship at a scale and pace traditional companies can't match.
We're rewriting the playbook, not bolting AI onto a 2018 one.
You'll own positioning, packaging, launch, and partner go-to-market.
HOW WE WORK We're a small marketing team that uses AI to punch way above its weight.
Speed and impact over team size. - We use AI to accelerate every function, not as a side experiment. - We work shoulder to shoulder with growth, brand and creative, sales, product, partnerships, and partner experience. - We move fast, scale with AI, and run a lot of experiments. - This role is for someone excited to rethink how product marketing is done, not run a launch checklist.