Head of Creative, Core Brand Design

Zurich, SwitzerlandOn-site

Responsibilities

Own and evolve the core visual design systems that give the On brand its coherence and recognisability.
Design, maintain and refine frameworks, guidelines and toolkits that enable consistent execution across all touchpoints.
Empower and coach a high-performing design team, creating the conditions for individuals to grow and do their best work.
Lead through others: building trust, removing barriers and enabling teams across the organisation to execute the brand with excellence.
Ensure the brand’s visual language scales globally without losing clarity, craft or distinctiveness.
Proven track record of coaching and empowering high-performing design teams, supporting the growth and development of individuals Proven

experience in brand design, graphic design or creative direction, with 5+ years in senior leadership roles
experience leading and evolving brand design systems within a global brand or top-tier agency

This role plays a critical connective function within the team, ensuring that creative work across categories and channels is anchored in a shared, elevated brand vision.

We’re looking for a senior creative leader to own, evolve and protect the core visual design language of the On brand.
As Head of Creative, Core Brand Design, you will be responsible for the design systems, frameworks and guidelines that ensure every expression of On feels coherent, consistent and unmistakably On.
This role focuses on the brand’s core — the visual rules, structures and tools that enable scale without dilution.
You will lead and empower a design team responsible for maintaining and evolving On’s core brand assets across packaging, retail graphic systems, brand guidelines and beyond.