marketing
Posted 2 weeks agoSr. Product Marketing Manager, Programmatic Ad Solutions
at lyft
San Francisco, United StatesHybrid
Responsibilities
- Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
- Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
- Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
- Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
- Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.
- Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
- Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment.
- Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability.
- Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incremental revenue opportunities for Lyft Ads. Experience: 10+ years of
Requirements
- This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy.
- Programmatic Strategy & Audience Extension Go-to-Market
- experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
- Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners. Demonstrated
- Experience developing go-to-market strategies and pricing frameworks for advertising products.
- Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
- Bachelor's degree or equivalent experience. Preferred •
- Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
- Familiarity with audience extension products and off-platform programmatic solutions built on first-party data. Prior
- experience in a product marketing, strategy, or bizdev role within an ad tech organization.
- Understanding of location-based advertising, mobility data, and contextual targeting methodologies. •
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Your recruiter can share more information about the various in-office perks Lyft offers.
- The expected base pay range for this position in the San Francisco area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits.
- Salary ranges are dependent on a variety of factors, including qualifications,
- experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Additional details
- At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
- Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks.
- With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate.
- We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge.
- We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions.
- You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization.
- This role requires a rare blend of strategic thinking, commercial acumen, and operational execution.
- You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. Responsibilities:
- Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
- Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.