Global Experience Manager

📍 Poland·🏢 On-site

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Responsibilities

Drive Asana's company-wide localization and international growth programs, balancing scalability with cultural relevance.
Design and execute a global localization roadmap that prioritizes AI automation, organic growth, and autonomous workflows. •
Manage a team of language specialist contractors and Marketing's translation management, including vendor relationships, workflow governance, and quality standards. •
Champion international PLG and SLG growth by identifying and optimizing self-serve and sales-assisted acquisition and expansion motions. •
Analyze international funnel performance—from traffic to trial to paid conversion—to develop region-specific hypotheses that improve growth loops. •
Train and own Asana AI Teammates to achieve quality excellence and automations in localization and global expansion. •
Design and own locale-specific web experiences, ensuring information architecture and content strategy feel intentionally built for each market. •
Establish metrics to measure LLM performance, including accuracy, fluency, cultural nuance, and bias mitigation. About you •

Partnering closely with Go To Market, Web Launches, SEO, and Optimization teams, you'll apply region-specific strategy that drives growth and acquisition across key markets. As our Global
experience design of locale-specific web experiences, shifting from legacy workflows to an AI-first ecosystem. [Include Team Description here].
Most Asanas have the option to work from home on Wednesdays.
experience across growth disciplines (SEO, CRO, PLG/SLG), demonstrating a track record of driving measurable global initiatives. •
Deep hands-on expertise with LLMs, prompt engineering for translation, and API-driven localization workflows. • Proven
experience designing high-quality digital experiences through CMS (e.g., Contentful) and marketing technology stacks (e.g., Marketo, Salesforce). •
Proficiency with UX analytics and CRO tools (e.g., Contentsquare, Hotjar) and data visualization platforms (e.g., Tableau, Looker) to derive actionable insights. •
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. •