sales
Posted Apr 24Director, Marketing and Sales Strategy
at Newsweek
United StatesRemote
Responsibilities
- Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges
- Develop a consistent and differentiated narrative used across sales, clients, and external channels
- Build and refine sales materials, case studies, and storytelling frameworks that improve win rates
- Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement
- Identify opportunities to support upsell and cross sell through stronger positioning and storytelling
- Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising
- Build executive visibility through thought leadership, content, and industry engagement
- Increase brand recognition and trust across agencies, brands, and partners
- Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume
- Promote Adprime’s capabilities, people, and client successes
- Own the Adprime website as a core commercial asset
- Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning
- Maintain consistency across all brand touchpoints including decks, materials, and external communications
- Develop strategies to drive referrals, client advocacy, and organic growth
- Ensure Adprime’s value is clearly understood across demand and supply stakeholders
Requirements
- You will work closely with sales, leadership, and client teams to translate Adprime’s first party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships. Core
- Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging
- Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies
- experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech
- Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic