Lead Product Adoption Strategist, Mid-Market

United StatesRemote

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Responsibilities

Drive Growth: Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue.
Scaled Program Development: Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America.

With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
experience with Reddit's PMM and Product teams.
Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership. Basic
experience in digital advertising, sales, marketing strategy, operations, or relevant industries Industry
Experience: A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry. Ads
Experience: A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
Proficient in Google Suite and Salesforce. Preferred
Program Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
Additionally, Reddit offers a wide range of
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).

Benefits and Income Replacement Programs
401k with Employer Match
Gender-Affirming Care
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave Pay Transparency:
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission.
benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state.
We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies.
The base salary range for this position is: $182,000 — $254,800 USD

It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.
We're assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers.
The Product Adoption team's mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth.
Product Adoption Strategists are Reddit ads product evangelists and experts.
We are looking for our next team member who can help us to innovate and scale across our major programs.
In this role, you will be responsible for scaling ads product adoption across North American Mid-Market advertisers.
You will partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions and activate high-priority business opportunities, building global ads product adoption programs for advertisers and agencies.
Your close partners include Sales, PMM, Product, Strategy & Ops, Enablement, and other PA team members.
You will drive the activation of the most relevant ad products to meet our customers' performance goals.
You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success.