Technical Head of Brand

San Francisco, United StatesHybrid

120k

Requirements

In just a year, we've hit 8 figures in ARR and 120k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.
If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
benefits — Access to FSAs and commuter

Salary Range: $160,000 to $210,000/year (Range shown is for U.S.-based employees in San Francisco, CA.
Compensation outside the U.S. is adjusted fairly based on your country's cost of living.) Equity Range: Up to 0.1% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time
Experience: 4+ years owning brand at a developer-facing or technical product company Visa: US Citizenship/Visa required ABOUT FIRECRAWL Firecrawl is the easiest way to extract data from the web.
BENEFITS & PERKS AVAILABLE TO ALL EMPLOYEES Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure Own a piece — Up to 0.1% equity in what you're helping build Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge Parental leave — 12 weeks fully paid, for moms and dads Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human Learning & Development — Expense up to
benefits (US-only) to help your wallet out a bit Pet insurance — Because fur babies are family too AVAILABLE TO SF-BASED EMPLOYEES SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy E-Bike transportation — A loaner electric bike to get you around the city, on us INTERVIEW PROCESS Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built.

This role is about making sure the world knows it, understands it, and chooses us over everything else.
Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call.
We're a small, fast-moving, technical team building essential infrastructure superintelligence will use to gather data on the web.
WHAT YOU'LL DO - Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations - Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience - Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view - Run competitive analysis and translate it into messaging that
Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team.
The best brand work here will be in words — short-form, sharp, opinionated.
You write copy that sounds like a smart person talking, not a marketing team hedging.
You've moved the needle on search visibility and social reach for a technical product.
You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
Comfortable working directly with founders. No brand committee. No approval chain.