marketing
Posted Mar 24Sr. Demand Generation Marketing Manager, Operations and Demand - Observability
at Snowflake
Remote
Responsibilities
- Communicate program results and performance with the sales and marketing teams. - Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel. - Implement testing methodologies to enhance the demand creation process.
- Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve.
- Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs. - Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting.
Requirements
- To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
- You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.
- Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster.
- Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform.
- By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.
- You will own and execute campaigns that include: SEM, website optimization (SEO/SEM), webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis.
- You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem.
- Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams. - Website SEO/GEO: Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini).
- Optimize SEO, and GEO to drive relevant traffic to the website. - SEM: identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website. - AI/Pilot: Leverage AI for all aspects of campaign creation.
- experience developing & executing integrated marketing - campaigns. - BA/BS in Marketing, Computers, or related field is required. - Understanding of the observability and software audience. - Deep
- experience managing Marketo. - Demonstrated track record of driving significant growth in demand and pipeline. -
- Experience growing a database organically. -
- Experience working with third-party developer publications. - Extensive marketing tech stack
- experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more. - Excellent written communication skills: you will be developing direct response copy for email and landing pages. - The ability to learn new technologies, products and systems quickly. - Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience. -
- Experience with understanding traditional, digital and emerging channels to create demand.
- Snowflake employees must abide by the company’s data security plan as an essential part of their duties.
- Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
Benefits
- How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and
Contact
- benefits information: careers.snowflake.com http://careers.snowflake.com
Additional details
- At Snowflake, we are powering the era of the agentic enterprise.
- We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
- As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth.
- The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business.
- The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week.
- WHAT YOU'LL DO: - Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.
- - Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
- - Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities.
- Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.
- It is every employee's duty to keep customer information secure and confidential.