AI Growth Assistant Marketing Manager, Organic Content

Responsibilities

• Own the organic content roadmap across priority topics and landing pages. •
• Create, refresh, and optimize articles and landing pages to improve rankings, engagement, and conversion. •
• Run content experiments on angles, formats, CTAs, and page structure to improve performance. •
• Identify content gaps, keyword opportunities, and internal linking improvements. •

Requirements

• Bowtie is seeking a keen, results-driven AI Growth Assistant Marketing Manager, Organic Content to work with our Organic & Content team.
• We are looking for someone who can connect search demand, user intent, content quality, and business outcomes, while using SEO, analytics, and AI tools to improve both performance and execution speed. Your Key
• Report to AI & Search Lead and execute organic growth strategy across high-intent topics, with a strong focus on traffic that drives real business results. •
• Contribute content expertise to the integration and scaling of AI tools, focusing on prompt iteration, workflow design, quality assurance, and knowledge base enrichment. •
• Use GA4, GSC, SEO and related analytic tools, and internal data to monitor performance and recommend next actions
• AI Tools & Workflow Optimisation: Increase monthly article output by 5x through AI-assisted content research and creation workflows. About you • 3 to 6 years of
• experience in growth marketing, SEO, content marketing, organic acquisition, or a similar performance-driven role. •
• experience building content strategy and driving execution end to end, including managing freelancers, agencies, or subject matter experts. •
• Strong Chinese and English writing and editing skills, with the ability to simplify complex topics into clear and compelling content. •
• Solid hands-on skills in keyword research, on-page SEO, internal linking, content optimization, and performance analysis.
• Comfortable using AI tools to support research, drafting, QA, optimization, and workflow improvement. •
• Experience in conversion-focused content, lightweight automation, or AI search / GEO is a plus. We Offer

Benefits